Meaghan Nelson — April 24, 2018 — April 24, 2018 mohamed_hassan / Pixabay In the world of business and marketing, there always has to be a two-way relationship. To find success, you’ll want to rely heavily on your marketing tactics to get you results. When you’re looking to market in the B2B sector, this intensifies. … Continue reading How To Make Your Website Transactions Seamless
Jonathan Dyer — December 25, 2016 Follow @jondyer9— December 25, 2016 Assume for a moment that your small business is applying for a line of credit or for a loan. Maybe you’re applying for a business credit card or taking out a small business loan from the SBA or other lenders. Would it surprise you … Continue reading Small Business Credit and B2B Transactions
by Daniel Burrus June 24, 2016 Follow @DanielBurrusJune 24, 2016 Organizations have finally realized that the key to success in this digital world is to evolve continuously in order to remain competitive and relevant to consumers. The way in which all businesses accept payments is quickly becoming the next battleground of innovation, according to recent … Continue reading The Future of Payment Transactions and the Unprepared
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. Thomas Stern on February 5, 2016 Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline … Continue reading Attributing Retail Store Transactions To Online Clicks At Keyword Level
Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”
