— April 24, 2018
In the world of business and marketing, there always has to be a two-way relationship. To find success, you’ll want to rely heavily on your marketing tactics to get you results. When you’re looking to market in the B2B sector, this intensifies. More often than not, you have to ensure that your integration is flawless and that you’re focusing quite heavily on relationships. However, when you’re very much a digital business and you rely on your website to generate sales, that can be quite tricky. This means that your team really has to step up when it comes to facilitating sales, and you have to ensure that the user journey and the buying process is almost faultless. So let’s take a look at a few ways you can look to do this.
Choose Integrated E-commerce
It all starts with the kind of e-commerce platform that you’re using. While you may have your favorites, it’s going to be important for you to choose an integrated e-commerce system. Essentially, you’ll be looking for an e-commerce platform with a built-in CRM system. That way, you can personalize sales and market to your existing customer base (or prospects) seamlessly. This is going to help you to make their buying experience more tailored.
Monitor The User Journey
From here, you’re then going to want to make sure that you start to monitor the user journey more closely. Your website, marketing, and sales team will need to work quite closely here. It’s going to be important for you to make improvements along the way – particularly if prospects drop off. Integrating calls to action can help here.
Bring In Software Solutions
From here, you’re then going to want to think about how you can make the buying process quicker for your clients – particularly if your business would usually need to go back and forth with information before making the sale. With the right software solutions, you can shorten the process that may have taken weeks in the past. Think about your customer and how they want to shop with you. Any software that can speed this up and make it easier for them should be brought in.
For any potential sales that you may have lost or even prospects, retargeting can help. No matter why your leads dropped off if you aim to retarget with an offer or just a subtle reminder, that then takes them to a set landing page or their abandoned cart; you’ll make this process quicker for them the next time around.
Work With Live Chat
You’re then also going to want to use the idea of relationship building along the way. From the website perspective, this can seem quite tough. Cold, even. But bringing in a live chat facility can make that a little less impersonal. If you use set representatives, you can then scoop up on any queries or potential sales in real time. You’ll also want to make sure that you have data capture integrated here so you can follow up with any leads.