Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. Clay Cazier on March 14, 2016 at 4:00 pm Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by … Continue reading Calculating The Value of Organic Traffic
by Justin Phillips March 8, 2016March 8, 2016 In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention. Sales reps are expected to turn leads into customers … Continue reading 5 Ways To Convert Website Traffic Into Leads
by Melissa Duko March 7, 2016March 7, 2016 Website makeovers are a labor of love. You spend hours pouring over new layouts, color schemes, fonts, code, and content. Weeks, maybe months go by, then one day you’re ready to share your “new baby” with the world. You excitedly relaunch your site only to find traffic … Continue reading 3 Reasons Your Traffic Might Tank After A Redesign
by Justin Wilson March 4, 2016 Follow @Jus_WilsonMarch 4, 2016 Sometimes the detail is exactly what you are looking for. What exactly does the latest Google algorithm update mean? What are my audience segmentation options in a Facebook advert? But sometimes you just want to know the simple things – like how can I get … Continue reading 10 Ways to Boost Website Traffic
by Steve Hamm March 3, 2016 Follow @maasprosrduMarch 3, 2016 Your business should appeal to a global audience. In fact, even service providers have begun using the Internet to serve audiences that may be a few states away. That said, the commerce brought to your company by locals is something that you simply cannot neglect. … Continue reading Local Marketing Services Experts Bring Foot Traffic to Small Businesses
by Ross Hudgens March 1, 2016 Follow @rosshudgensMarch 1, 2016 If you want to rank online, your content needs to stand out. It’s no longer enough to simply be better – you now need to be 10x better to really have a definite advantage that you can rely upon in the search results. Thankfully, the … Continue reading How to Increase Website Traffic 10x Better Than Competitors [Infographic]
by Goutham Bhadri February 19, 2016 Follow @mktgsamuraiFebruary 19, 2016 It’s anti-climactic. You invested hours and dollars into building a fantastic website, received an A+ rating on your website analysis and now, you’re eager to see all your hard work pay off. But then… … crickets. Sure you’re getting traffic, but where are the conversions? … Continue reading The Simple Anatomy of Driving Highly Targeted Traffic to Your Website
by Rachel Moore February 11, 2016February 11, 2016 There are three main reasons website traffic may still be up even though leads are down. Those reasons can be chalked up to your content, your conversion assets, or your brand itself not being up to snuff. Let’s explore each situation. Your content isn’t compelling enough. If … Continue reading When Website Traffic Is Up and Leads Are Down
by Personal Branding Blog February 6, 2016February 6, 2016 A solid website is just the beginning step to attracting leads that can be converted into sales. The goal is to bring visitors back with referrals, and you don’t need to have a big budget to accomplish this. What type of website attracts brand ambassadors? It … Continue reading Low Cost Website Traffic Strategies for Your Personal Brand
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
