Julia Miashkova July 27, 2020 The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Even more so, online is officially the place where reputation is built or ruined, public support is gained or lost, and clients are won or … Continue reading Brand Monitoring 101: How to Track Brand Mentions on Social & The Web
Dave Bascom July 8, 2020 One of the great aspects of digital marketing is that everything can be tracked. However, that wealth of data can also be our downfall if we don’t know how to sift through all the noise and focus on the right metrics. There are a thousand different metrics you can measure … Continue reading 5 Critical SEO Metrics Every Business Should Track
Susan Gilbert July 8, 2020 Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your work week. Keeping track of your social media brand mentions can be can be a challenge with so many different channels operating … Continue reading Track Your Mentions Online With These 4 Social Monitoring Tools
Mike Wolfe July 2, 2020 What keeps SaaS marketers and executives up at night, costs companies hundreds of thousands of dollars, and is just as certain as death and taxes? Customer churn. Churn is a metric that most SaaS marketers loathe talking about because marketing is responsible for bringing leads in the front door, not … Continue reading 5 Ways to Effectively Track Your Churn Rate
Liz Weinsten — May 19, 2020 Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis, it seems as though we’ve been … Continue reading The 5R Strategy to Getting Your Business Back on Track
Angela Ash — April 17, 2020 An increasing number of people seem to be losing it in the wake of the ongoing pandemic. It’s only to be expected that sudden disasters like this one (and I like to observe it as a preview into global warming, if we don’t start changing our habits) will leave … Continue reading COVID-19 Continues: How to Stay on Track
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Peter Daisyme — January 10, 2020 Creating a company that ends up generating millions of dollars in revenue is an uncommon feat. That does not mean that you do not have what it takes to make it happen, though. There are always many hoops to jump through in any business at any stage. Life running … Continue reading 8 Startup Blunders to Avoid to Fast Track Your Way to Millions
Owen Ray — September 20, 2019 Follow @invoca — September 20, 2019 ivke32 / Pixabay It looks like you have all of the right Google Ads campaigns set up and your ads are generating lots of clicks. That’s awesome, but what are people doing after they click on that amazing ad? They could be making … Continue reading How to Track Online and Offline Conversions in Google Ads
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
