Liz Weinsten — May 19, 2020 Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis, it seems as though we’ve been … Continue reading The 5R Strategy to Getting Your Business Back on Track
Angela Ash — April 17, 2020 An increasing number of people seem to be losing it in the wake of the ongoing pandemic. It’s only to be expected that sudden disasters like this one (and I like to observe it as a preview into global warming, if we don’t start changing our habits) will leave … Continue reading COVID-19 Continues: How to Stay on Track
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Peter Daisyme — January 10, 2020 Creating a company that ends up generating millions of dollars in revenue is an uncommon feat. That does not mean that you do not have what it takes to make it happen, though. There are always many hoops to jump through in any business at any stage. Life running … Continue reading 8 Startup Blunders to Avoid to Fast Track Your Way to Millions
Owen Ray — September 20, 2019 Follow @invoca — September 20, 2019 ivke32 / Pixabay It looks like you have all of the right Google Ads campaigns set up and your ads are generating lots of clicks. That’s awesome, but what are people doing after they click on that amazing ad? They could be making … Continue reading How to Track Online and Offline Conversions in Google Ads
Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served by Laurie Sullivan @lauriesullivan, July 16, 2019 Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households that have been served-over-the top (OTT) and connected television (CTV) ads. The technology allows advertisers to measure the effectiveness on … Continue reading Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success
Nico Prins — May 30, 2019 Follow @nhdprins — May 30, 2019 We’re often told that in today’s world data is king. While there’s certainly truth to that statement, sometimes having too much information can be as bad as not having enough. In fact, too much data can blind easily us to truly important insights. … Continue reading How to Segment and Track Your Audience With Google Analytics
Syed Balkhi — May 28, 2019 Follow @SyedBalkhi — May 28, 2019 Many people start a blog thinking that they’ll be on a fast-track to success; lots of dedicated readers, generating tons of revenue, and enjoying every second of it. But a lot of times, it’s not everything they thought it would be. Managing a … Continue reading How to Get Your Blog Back on Track
Derek Gleason — April 16, 2019 — April 16, 2019 You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it. Why? If you’re not tracking … Continue reading Form Analytics: What You Can Track and How to Track It
