NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’ by Wayne Friedman , May 2, 2023 NBCUniversal is starting up new advertising innovations that combine its linear TV networks and its streaming platform, Peacock. These include an option for a company-wide “takeover” effort for a brand which means that a brand … Continue reading NBCU To Roll Out New Linear, Streaming Ad Tools, With ‘Scaled Premium Content’
By Jeremy Caplan April 24, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Inboxes refill relentlessly. Many of us spend more than 10 hours a week on email. Read on for ways to make your inbox a … Continue reading 9 tools to get your inbox under control
Oracle says the argument is over and the unified platform beats collections of best of breed solutions. Kim Davis on April 10, 2023 Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving … Continue reading Marketers need a unified platform, not more standalone tools
By Chris Stokel-Walker March 31, 2023 The magnitude 7.8 earthquake that hit Turkey and Syria in early February killed tens of thousands of people and left a trail of destruction in its wake. A massive cleanup operation is still underway in both countries. Meanwhile, one Turkish-based tech business has offered its support to … Continue reading Here’s how the Turkish startup Jotform used its web form tools to help in the aftermath of a deadly earthquake
PPC Automation Layering: How to Embrace Effective Tools and Solutions Deanna Ritchie / 20 Mar 2023 After years of hand-wringing about industrial automation’s potentially devastating consequences for the blue-collar workforce, it has finally dawned on the professional class that the robots are coming for them too. True, this may not happen right away. But … Continue reading PPC Automation Layering: How to Embrace Effective Tools and Solutions
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
Resources and Tools for Remote Workers Coming Out of Retirement John Boitnott / 15 Mar 2023 The COVID pandemic pushed millions of baby boomers into retirement. However, in an ironic twist, the pandemic also accelerated the rise of remote technology that’s now drawing baby boomers out of retirement to fill gaps in the American … Continue reading Resources and Tools for Remote Workers Coming Out of Retirement
Best Productivity Tools of 2023 Brad Anderson / 08 Mar 2023 In the current, non-stop world, productivity is all the buzz. Everyone has tasks and endless to-do lists. It is challenging to keep everything in line. Luckily, today, technology makes it easy for us to be productive and efficient with our time. From to-do … Continue reading Best Productivity Tools of 2023
By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
By Jared Newman February 27, 2023 Thanks to the hype around ChatGPT, we’ve entered a weird new world in which generative AI tools are suddenly everywhere. But this AI tool boom has just as quickly become a glut, with countless copycat services and ones that demand up-front payment just to see what they’re about. … Continue reading 30 AI tools you can try for free
