Tag Archives: tool

RAG: The most important AI tool marketers have never heard of by Vertesia

AI Marketing Tools

Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025       By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia →

Why don’t martech vendors provide a tool for the metric that matters?

Marketing Metrics

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025   The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters? →

Marketing automation vs. email delivery platform: Which tool is right for your team?

Marketing Automation

There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025   Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team? →

9 features your marketing team needs in its project management tool

Marketing Technology Tools

Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025   You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool →

Why FAQs should be your go-to marketing tool

Marketing Tools

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025    Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article.  Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool →

Bend the web to your will with this page-transforming power tool

Web Tools

Who knew the web could look this good?! BY Chris Hoffman Modern web pages aren’t exactly what you’d call “minimal.” All text aside, they’re almost always overflowing with images, ads, and other extraneous elements. Whether you want to print a page, archive it as a PDF for future reference, or even just read it without getting … Continue reading Bend the web to your will with this page-transforming power tool →

Ideogram is a great AI tool for making quick—and free—visuals

AI Tools

November 04, 2024 Ideogram is a great AI tool for making quick—and free—visuals You can use Ideogram to create social media graphics, illustrations, and designs for slides. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Even if you can’t draw or … Continue reading Ideogram is a great AI tool for making quick—and free—visuals →

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