Tag Archives: tool

Moonvalley releases its ‘power tool’ for AI filmmaking

AI Tools

July 08, 2025 Moonvalley releases its ‘power tool’ for AI filmmaking On Tuesday, AI lab Moonvalley announced the public release of Marey, a video model designed as a production-grade tool for professional filmmakers. Marey—pronounced “Mary” and named after early film pioneer Étienne-Jules Marey—was trained exclusively on explicitly licensed material. Cofounder and CEO Naeem Talukdar says … Continue reading Moonvalley releases its ‘power tool’ for AI filmmaking →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based →

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD)

Leads Generation

Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based Brian Tatarnic Jul 2, 2025 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website … Continue reading Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based (DD) →

RAG: The most important AI tool marketers have never heard of by Vertesia

AI Marketing Tools

Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025       By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia →

Why don’t martech vendors provide a tool for the metric that matters?

Marketing Metrics

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025   The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters? →

Marketing automation vs. email delivery platform: Which tool is right for your team?

Marketing Automation

There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025   Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team? →

9 features your marketing team needs in its project management tool

Marketing Technology Tools

Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025   You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool →

Why FAQs should be your go-to marketing tool

Marketing Tools

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025    Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article.  Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool →

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