Google Gives Advertisers An Open-Source Privacy Measurement Tool by Laurie Sullivan , Staff Writer @lauriesullivan, March 7, 2024 The migration from licensed to open-source software continues to gain momentum as consumer privacy increases in importance. Searches related to “MMM” rose about 32% in 2023 compared with 2022, according to Google Trends data. Google on Thursday announced Meridian, … Continue reading Google Gives Advertisers An Open-Source Privacy Measurement Tool
Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials
By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space. Chris Wood on February 1, 2024 This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. … Continue reading IAB launches new privacy compliance tool
Google reveals another text-to-image generative AI tool, ImageFX Folks in most countries can now generate images in Bard at no cost too. Kris Holt Updated Thu, Feb 1, 2024 Google Google is rolling out a swathe of updates on the generative AI front, including a new text-to-image tool. What’s different about ImageFX is that … Continue reading Google reveals another text-to-image generative AI tool, ImageFX
By Associated Press January 09, 2024 TikTok has restricted one tool researchers use to analyze popular videos, a move that follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war and a study that questioned whether the company was suppressing topics that don’t align with the … Continue reading TikTok is restricting a key tool used by researchers to assess content on its platform
Ad Industry Loses 30-Year-Old Tool by Laurie Sullivan , Staff Writer @lauriesullivan, January 2, 2024 Media spend turned the corner halfway through last year, but advertisers will continue to look for cost savings in 2024 — especially when it comes to challenges related to identity management and cookie deprecation. Publishers will deal with the same challenges, … Continue reading Ad Industry Loses 30-Year-Old Tool
By Jeremy Caplan November 27, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Coda is surprisingly useful. It’s more powerful than Google Docs and more flexible than Airtable or Notion. You can use Coda to manage projects, organize research, or make … Continue reading Why Coda is the most underrated productivity tool of 2023
X’s job search tool is now live on the web You’ll still need to use third-party websites to complete an application. Karissa Bell Fri, Nov 17, 2023 X The LinkedIn-like job search tool that X has been experimenting with is now live. A beta version of the feature launched in August to verified users, … Continue reading X’s job search tool is now live on the web
The Gradient will help advertisers address the evolving complexities of data privacy, user consent and personalized targeting. Constantine von Hoffman on October 12, 2023 InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The platform promises to maximize content personalization while … Continue reading InMobi launches new identity resolution tool
