Tag Archives: Today’s

Why today’s youth need more math, logic, and grammar skills

February 24, 2025 Why today’s youth need more math, logic, and grammar skills To develop and optimize AI use, our educational system needs to promote these basics. BY Rodrigo Magnago Most ordinary people know little about the calculus, statistics, linear algebra, logic, and programming languages required to design projects and products to leverage artificial intelligence. However, … Continue reading Why today’s youth need more math, logic, and grammar skills

Rethinking media mix modeling for today’s complex consumer journey

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024     Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey

Why public relations is thriving in today’s global marketing mix

PR isn’t just about spinning a yarn; it’s about weaving a brand’s story into the fabric of society. Eric Dates on September 26, 2024   This article was co-authored with Ronen Shnidman, Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is … Continue reading Why public relations is thriving in today’s global marketing mix

3 ways to connect with consumers during today’s complex journeys

Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. Dave Minifie on September 25, 2024   Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects … Continue reading 3 ways to connect with consumers during today’s complex journeys

Today’s top business headlines: Elon Musk’s AI venture, Shein IPO, and Meta’s Purple Llama announcement

By Rebecca Barker December 08, 2023 Meta: Facebook and Instagram’s parent company announced Purple Llama, a project that prioritizes safety tools and best practices amidst the AI renaissance and the risks coupled with it. Read: Announcing Purple Llama: Towards open trust and safety in the new world of generative AI Grok: The ever-controversial billionaire Elon … Continue reading Today’s top business headlines: Elon Musk’s AI venture, Shein IPO, and Meta’s Purple Llama announcement

Breaking through the noise: How brands can connect with today’s consumers

Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers

Company Culture: The Key to Attracting Today’s Tech Talent

Company Culture: The Key to Attracting Today’s Tech Talent Mike Monroe / 01 Feb 2023   Generally speaking, your company culture reflects how your employees feel at work. It encompasses workers’ thoughts on your organization, their career goals, the practices they follow, and more. And as the job market becomes more competitive, more candidates will examine … Continue reading Company Culture: The Key to Attracting Today’s Tech Talent

0% inflation is nice, but this number from today’s CPI report is even more encouraging

  By Clint Rainey   August 10, 2022   Wednesday finally brought Americans some good news on the inflation front. The Labor Department reported that consumer prices rose 0% for the month of July, perhaps the best indicator yet that inflation may have peaked. That means consumer prices were unchanged for the month of July. … Continue reading 0% inflation is nice, but this number from today’s CPI report is even more encouraging