Darleen DeRosa — January 19, 2019 Follow @onpoint_llc — January 19, 2019 The 21st century has proven to be an era of immense technological change. No longer is technology something that only the engineering and computer industries need to incorporate into their ongoing strategies. Every company needs to consider how to better prepare their current … Continue reading 3 Ways Technology Has Affected Today’s Leaders
Tag Archives: Today’s
Today’s CMO must tackle these 3 challenges
Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
How Social Media Measures Up In Today’s SEO
Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 The Art of Social Media Affecting SEO Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an … Continue reading How Social Media Measures Up In Today’s SEO
Attracting the Best and the Brightest in Today’s Job Market
Angela Murphy — June 27, 2018 — June 27, 2018 Current State of the Workforce According to key indicators, the economic outlook for 2018 is moderately healthy. Experts forecast steady growth, with total employment expected to increase by 20.5 million jobs over the next two years. Of course, with growth comes demand. As the economy … Continue reading Attracting the Best and the Brightest in Today’s Job Market
Why “Micro-Learning” is the New Diploma For Today’s Jobseekers
Matt Glotzbach You’d be hard-pressed to find a workplace today where using technology isn’t an integral part of the job, whether it’s an AI-powered recruiting tool, special coding software for app development, or even just Google Sheets that help workers keep track of budgets. Whether you’re applying for a position in marketing or in the … Continue reading Why “Micro-Learning” is the New Diploma For Today’s Jobseekers
Whoa! What are Today’s Most Common Leadership Mistakes?
Julie Winkle Giulioni — February 5, 2018 Follow @julie_wg — February 5, 2018 In today’s highly complex and fast-paced environment, leaders constantly navigate a wide margin of error. Given globalization, heightened competition, and ever-shrinking budgets and cycle times, the potential for leaders to make mistakes is great. Some leaders err by commission—actively undertaking acts that … Continue reading Whoa! What are Today’s Most Common Leadership Mistakes?
How to build an audience of consumers in today’s highly competitive environment
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017 Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment
Meet today’s CMO: Multisport athlete
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape. Sonjoy Ganguly on August 24, 2017 The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in … Continue reading Meet today’s CMO: Multisport athlete
Agility is Today’s Most Critical Leadership Competency
Julie Winkle Giulioni — August 8, 2017 Follow @julie_wg — August 8, 2017 qimono / Pixabay A friend who coaches a girls soccer team recently shared, that after a tough loss, one of her 13-year-old players said, “Well, you know coach, you either win or you learn.” Yeah! We really are coming to appreciate the … Continue reading Agility is Today’s Most Critical Leadership Competency
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