Tag Archives: Titles

News Titles Are Taking On The Duopoly With Profit And Engagement

News Titles Are Taking On The Duopoly With Profit And Engagement by Sean Hargrave , Staff Writer, May 14, 2018 It’s good to see Newsworks taking the fight back to the duopoly of Facebook and Google. The trade body for news titles’ Planning for Profit claimed that the country’s big brands are missing out on GBP3bn of … Continue reading News Titles Are Taking On The Duopoly With Profit And Engagement

Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

Ginny Mineo — November 26, 2017 — November 26, 2017 Photo credit to stephenjohnbryde As a blogger, sometimes you may be caught between a seemingly impossible choice of catering to readers or search engines. You want to please your readers with a witty headline because they are the whole reason your blog is able to … Continue reading Headlines or Page Titles? The Best Way to Optimize Your Blog for Search

Call to B2B marketers: Job titles matter more than you think

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy. Sonjoy Ganguly on November 17, 2017   Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability … Continue reading Call to B2B marketers: Job titles matter more than you think

Study: PPC cannot accurately identify winning organic titles

Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017   Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles

How To Write Catchy Blog Post Titles That Get Clicked Like Crazy

Gaurav Jain — December 14, 2016 — December 14, 2016 Blogging has become synonymous with content marketing strategy. Every single day, millions of people seek information about products and services online and blog posts regularly serve those needs. But, without the right use of keywords and SEO header tags, your blog post will end up … Continue reading How To Write Catchy Blog Post Titles That Get Clicked Like Crazy

The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology

by Scott Aughtmon April 11, 2016 Follow @rampbusinessesApril 11, 2016 “I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a … Continue reading The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology