With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. Chris Wood on January 22, 2025 Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company … Continue reading Meta ad spend up 15% last quarter as TikTok sees sharp drop
January 20, 2025 How Trump shifted from banning TikTok to saving it Trump joined TikTok last year and has grown his following to nearly 15 million users—crediting the app for helping him win over young voters. BY Associated Press During his first term as president, Donald Trump led the effort to ban TikTok, the hugely popular video-sharing site … Continue reading How Trump shifted from banning TikTok to saving it
Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come. Mike Pastore on January 19, 2025 The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which … Continue reading The marketing community reacts, as the clock runs out on TikTok (for now)
January 19, 2025 UPDATE: Trump says he will issue an executive order Monday to get TikTok back after ban The company’s app was removed Saturday evening from prominent app stores, including the ones operated by Apple and Google, while its website told users that the short-form video platform was no longer available. BY Associated Press President-elect … Continue reading TikTok ban in effect. The app goes dark for millions in the U.S. and removed from app stores
January 17, 2025 How 2 CareerTok creators are preparing for the TikTok ban Influencers Hanna Goefft and Courtney Johnson share what the platform has meant to them and how they’ll keep providing career advice. BY Jocelyn Mintz As a nationwide TikTok shutdown looms, more than 100,000 full-time TikTok content creators are scrambling to figure out the … Continue reading How 2 CareerTok creators are preparing for the TikTok ban
TikTok, Temu and more face complaints alleging GDPR violations in EU Max Schrems’ NOYB is taking its first action against Chinese firms. anna washenko Updated Thu, Jan 16, 2025 ADEK BERRY via Getty Images Austrian privacy advocate NOYB has launched its first GDPR complaints against Chinese businesses. The organization has filed complaints … Continue reading TikTok, Temu and more face complaints alleging GDPR violations in EU
January 16, 2025 One reason the U.S. government is so spooked by TikTok: AI The app has 170 million U.S. users. That could present China with a lot of data on which to train its AI. BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of … Continue reading One reason the U.S. government is so spooked by TikTok: AI
January 15, 2025 5 things to know about TikTok replacement RedNote A quick guide to the app that’s courting TikTok users ahead of the U.S. ban. BY Jessica Bursztynsky Earlier this week, the Chinese app Xiaohongshu, known as RedNote, shot up to become the most-downloaded app on the Apple’s U.S. App Store, partly as a “joke’s … Continue reading 5 things to know about TikTok replacement RedNote
