September 22, 2025 How a new U.S.-flavored algorithm will alter the experience of TikTok A rumored split between TikTok’s algorithm in the United States and the computer code running the app elsewhere could put off users—and destroy TikTok’s secret sauce. span>span]:whitespace-nowrap”>
September 16, 2025 Oracle, Andreessen Horowitz consortium will control 80% of TikTok in U.S.: Report TikTok’s U.S. operations would be controlled by an investor consortium including Oracle, Silver Lake, and Andreessen Horowitz, under a framework the U.S. and China are finalizing, The Wall Street Journal reported on Tuesday, citing people familiar with the matter. A … Continue reading Oracle, Andreessen Horowitz consortium will control 80% of TikTok in U.S.: Report
August 07, 2025 TikTok is losing it over real-life octopus cities BY Eve Upton-Clark Remember when the internet cried actual tears for an anglerfish earlier this year? Now, TikTok has a new deep-sea obsession. Brought to light by creator and wildlife biologist Josh Allyn, TikTok has recently discovered “Octopolis” and “Octlantis”—two real underwater sites off the … Continue reading TikTok is losing it over real-life octopus cities
With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? Scott Gillum on July 23, 2025 Late last year, LinkedIn changed its algorithm — signaling a clear pivot in its business strategy and a dramatic shift in direction. But why? Is it because LinkedIn … Continue reading LinkedIn wants to be the TikTok of business — will it work?
July 04, 2025 Employees are crashing out all over TikTok. Here’s why BY Sarah Bregel Work-related stress is on the rise. And to quote Gen Z, who loves some dramatic verbiage, the overwhelm has employees totally “crashing out.” Crashing out can look like having a full blown freak out (think: losing it at a coworker, crying … Continue reading Employees are crashing out all over TikTok. Here’s why
Here are the letters that let Apple and Google ignore the TikTok ban Amazon, Oracle, Microsoft and other companies received similar letters from AG Pam Bondi. karissa bell Fri, Jul 4, 2025 SOPA Images via Getty Images More than six months after TikTok was briefly banned, we still don’t know exactly what its fate in … Continue reading Here are the letters that let Apple and Google ignore the TikTok ban
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to acquire TikTok just days … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. Chris Wood on January 22, 2025 Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company … Continue reading Meta ad spend up 15% last quarter as TikTok sees sharp drop
