July 04, 2025 Employees are crashing out all over TikTok. Here’s why BY Sarah Bregel Work-related stress is on the rise. And to quote Gen Z, who loves some dramatic verbiage, the overwhelm has employees totally “crashing out.” Crashing out can look like having a full blown freak out (think: losing it at a coworker, crying … Continue reading Employees are crashing out all over TikTok. Here’s why
Here are the letters that let Apple and Google ignore the TikTok ban Amazon, Oracle, Microsoft and other companies received similar letters from AG Pam Bondi. karissa bell Fri, Jul 4, 2025 SOPA Images via Getty Images More than six months after TikTok was briefly banned, we still don’t know exactly what its fate in … Continue reading Here are the letters that let Apple and Google ignore the TikTok ban
May 16, 2025 TikTok wants to help people unplug, but not everyone wants a digital detox BY Eve Upton-Clark Feeling like you’ve overdone it on the scrolling? Now you can take a break from TikTok to meditate—without ever leaving the app. TikTok’s new in-app meditation feature, announced Thursday, was first tested earlier this year with a … Continue reading TikTok wants to help people unplug, but not everyone wants a digital detox
Why Amazon, AppLovin Made Surprise Bids For TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2025 Everyone is familiar with Amazon and likely can understand why the company may want to acquire TikTok, but what about the strategy behind AppLovin’s bid? The two companies today independently made surprise bids to acquire TikTok just days … Continue reading Why Amazon, AppLovin Independently Made Surprise Bid For TikTok And Its Algorithm
With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. Constantine von Hoffman on March 4, 2025 TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, … Continue reading B2B marketing on TikTok: What you need to know
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. Chris Wood on January 22, 2025 Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company … Continue reading Meta ad spend up 15% last quarter as TikTok sees sharp drop
January 20, 2025 How Trump shifted from banning TikTok to saving it Trump joined TikTok last year and has grown his following to nearly 15 million users—crediting the app for helping him win over young voters. BY Associated Press During his first term as president, Donald Trump led the effort to ban TikTok, the hugely popular video-sharing site … Continue reading How Trump shifted from banning TikTok to saving it
Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come. Mike Pastore on January 19, 2025 The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which … Continue reading The marketing community reacts, as the clock runs out on TikTok (for now)
January 19, 2025 UPDATE: Trump says he will issue an executive order Monday to get TikTok back after ban The company’s app was removed Saturday evening from prominent app stores, including the ones operated by Apple and Google, while its website told users that the short-form video platform was no longer available. BY Associated Press President-elect … Continue reading TikTok ban in effect. The app goes dark for millions in the U.S. and removed from app stores
