TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions. Chris Wood on October 31, 2023 Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue … Continue reading TikTok users have post-holiday shopping plans
Tag Archives: TikTok
Executing a TikTok campaign: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 30, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have … Continue reading Executing a TikTok campaign: Best of the Bot
HubSpot and TikTok announce lead gen CRM integration
The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot’s Smart CRM. Constantine von Hoffman on October 27, 2023 HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. The two companies are using … Continue reading HubSpot and TikTok announce lead gen CRM integration
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok
TikTok Search Ads Come With A Caveat
TikTok Search Ads Come With A Caveat by Laurie Sullivan , Staff Writer @lauriesullivan, August 23, 2023 Advertisers will soon have an option to place ads alongside organic content that appears when searching in the TikTok app, but there’s no guarantee that enabling the Search Ads Toggle will result in ads being served in the TikTok … Continue reading TikTok Search Ads Come With A Caveat
TikTok Expands Text Posts For Creators
TikTok Expands Text Posts For Creators by Colin Kirkland , July 24, 2023 In an effort to lower the barriers of creation on TikTok and move beyond short-form video, the social-media platform has announced an expansion of in-app text posts that invite creators to share stories, poems, lyrics and other written content with their followers. … Continue reading TikTok Expands Text Posts For Creators
Tumblr’s building a TikTok inspired feed in bid to grow its user base
Verizon will sell Tumblr to the owner of WordPress Jon Fingas @jonfingas The rumors of Verizon selling Tumblr turned out to have merit. Verizon (Engadget’s parent company) is selling the social network to Automattic, the company behind the blogging tool WordPress. It’s not disclosing the size of the deal, but Automattic is taking … Continue reading Tumblr’s building a TikTok inspired feed in bid to grow its user base
Basis Automates TikTok Ads Performance Reporting
Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
TikTok Wants To Offer An AI Chatbot For Search And Discovery
TikTok Wants To Offer An AI Chatbot For Search And Discovery by Laurie Sullivan , Staff Writer @lauriesullivan, May 26, 2023 Industry buzz around TikTok’s role in search started as a hum. Now the company is testing the Tako chatbot, which is designed to help make it easier to discover entertaining and inspiring content on TikTok. … Continue reading TikTok Wants To Offer An AI Chatbot For Search And Discovery