Tag Archives: TikTok

HubSpot and TikTok announce lead gen CRM integration

The integration hopes to streamline lead generation via real-time synchronization between TikTok and HubSpot’s Smart CRM.  Constantine von Hoffman on October 27, 2023 HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM.  This is TikTok’s first CRM lead generation collaboration. The two companies are using … Continue reading HubSpot and TikTok announce lead gen CRM integration

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes

Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok

Bloomreach AI White Label, Integrates Media With TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, September 11, 2023 Most advertisers by now have heard of artificial intelligence (AI), but few have felt the full extent of its repercussions. Overhead expenses are enormous — approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to … Continue reading Bloomreach Builds Whitebox AI For Retailers, Integrates Media Buying With TikTok

Tumblr’s building a TikTok inspired feed in bid to grow its user base

Verizon will sell Tumblr to the owner of WordPress   Jon Fingas   @jonfingas The rumors of Verizon selling Tumblr turned out to have merit. Verizon (Engadget’s parent company) is selling the social network to Automattic, the company behind the blogging tool WordPress. It’s not disclosing the size of the deal, but Automattic is taking … Continue reading Tumblr’s building a TikTok inspired feed in bid to grow its user base

Basis Automates TikTok Ads Performance Reporting

  Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan  @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting