Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010 by Laurie Sullivan , Staff Writer @lauriesullivan, April 19, 2022 Microsoft in May 2006 announced the acquisition of Massive Inc., a New York-based creator of video game advertising. The idea was to help Microsoft deliver dynamic, relevant ads across Microsoft’s online … Continue reading Take 2: Microsoft Looks To Deepen Ties To In-Game Advertising Since Shuttering Massive In 2010
Tag Archives: Ties
Marchex Ties Revenue-Generating Conversations To Campaigns
Marchex Ties Revenue-Generating Conversations To Campaigns by Laurie Sullivan @lauriesullivan, November 25, 2020 Marchex has developed technology that ties revenue-generating conversations to specific marketing campaigns that generate them. The platform, Marchex Marketing Edge, aggregates conversational data across multiple communications channels such as phone calls, text, and chat, as well as the web forms that people … Continue reading Marchex Ties Revenue-Generating Conversations To Campaigns
Voice Search Study Ties Answers To Top Three Organic Results
Voice Search Study Ties Answers To Top Three Organic Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 7, 2019 There are several main factors that influence the answers Google Assistant returns from voice search queries. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords … Continue reading Voice Search Study Ties Answers To Top Three Organic Results
NetElixir Ties Search Platform To Bing Ads
NetElixir Ties Search Platform To Bing Ads by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2018 After releasing a study in April suggesting that nearly half of survey participants don’t want ads on virtual assistants or in voice search results, NetElixir seems to be focusing on traditional paid-search and shopping ads. The retail search marketing … Continue reading NetElixir Ties Search Platform To Bing Ads
How Artificial Intelligence Ties Into Programmatic Media
by Tobi Elkin@tobielkin, December 29, 2016 In a bid to understand the way in which artificial intelligence (AI) is related to programmatic media, Real-Time Daily spoke to Tomer Sade, CEO and founder of Wise Data Media. The company markets an AI, real-time bid management system that aims to facilitate marketing decisions across all digital channels. … Continue reading How Artificial Intelligence Ties Into Programmatic Media