Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. Frans Riemersma on December 10, 2024 As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions … Continue reading Why your company needs a brand LLM to thrive
Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities. Theresa Kushner on May 29, 2024 What AI is and isn’t so that we have a clearer picture of the field we play in. What skills will be needed to operate effectively in … Continue reading How women in marketing can thrive in the age of AI
May 10, 2024 This is how product designers can thrive when AI augmentation is everywhere Design leader Jarno Koponen details how leading product design will move away from making decisions about particular visuals and UI elements and will increasingly require a deep understanding of how dynamic customer experiences are created. BY Jarno M. Koponen As the … Continue reading This is how product designers can thrive when AI augmentation is everywhere
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
By The Conversation January 12, 2024 Having a child is bad for a woman’s earnings. This is not only in the immediate period after the birth, but across her lifetime—as shown in research by recent economics Nobel prize-winner Claudia Goldin. On the other hand, men who become fathers are perceived as self-reliant and decisive. And they are often … Continue reading Mothers are more likely to work worse jobs—while fathers thrive in careers
By Lilly Stairs January 05, 2024 I was lying in a hospital bed. The smell of antiseptic overwhelmed my senses. An IV pierced my arm and pumped morphine through my veins to dull the agonizing pain. After nearly three weeks in the hospital, with no answers, the doctors finally figured out it wasn’t “all … Continue reading I’m a founder living with chronic illness. Here’s how I thrive
10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times Hitesh Gambhava / Aug 29, 2023 NOW is the time to safeguard your business against the perils of the economic downturn. Once the economy begins to decline, it might be too late to take action and steer your business toward survival and … Continue reading 10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times
The latest trends in martech, including new product announcements, AI investments and M&A activity. Allyson Delaney on July 27, 2023 CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous … Continue reading Martech investment declines, but AI companies thrive on funding
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth. Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty
