Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First.
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Small Businesses Could Win Giving Tuesday This Year, According to a New Survey
Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey
Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Avoid the Scariest Ways to Manage Contracts This Halloween
David Parks October 27, 2020 Halloween is here and that means pumpkins and costumes, candy and bonfires. While trick or treating may look very different in a world with COVID-19, this is still the time of year when we delight in hearing ghoulish myths and horror stories. Fictional horror stories, that is. The real-life horror … Continue reading Avoid the Scariest Ways to Manage Contracts This Halloween
13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
Tiffany Fowell October 24, 2020 For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% … Continue reading 13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty
How Can You Thrive During This Pandemic?
Gleb Tsipursky October 8, 2020 The COVID-19 pandemic has upended our routines and lifestyles. While being shut mostly in your home or observing infection prevention guidelines when leaving the house, chances are you might be finding it difficult to adapt to the changes of the past few months. And yet, we all have to find … Continue reading How Can You Thrive During This Pandemic?
Mobile Commerce To Hit New Highs This Holiday Season
Mobile Commerce To Hit New Highs This Holiday Season by Karlene Lukovitz @KLmarketdaily, September 24, 2020 U.S. mobile commerce, or mcommerce, sales are expected to reach $314 billion this year, and represent 44% of projected total ecommerce sales of about $710 billion, according to eMarketer projections. That partly reflects overall ecommerce growth expected for the … Continue reading Mobile Commerce To Hit New Highs This Holiday Season
How to Build Trust with Ecommerce Buyers This Holiday Season
Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season
EINs: How Can Startups Use This Tax ID?
Deborah Sweeney September 25, 2020 What do you know about employer identification numbers, or EINs? Chances are that unless you’re a small business owner you may not be entirely familiar with how these types of tax IDs work. What is an EIN and what makes having one so valuable to entrepreneurs starting small businesses? Let’s … Continue reading EINs: How Can Startups Use This Tax ID?
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