In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. Océane Li on September 5, 2025 As B2B marketers, we’ve spent the last decades optimizing channels, refining nurture streams and automating campaigns. But something’s shifted in this new AI-powered GTM world. … Continue reading Think like a product manager, grow like a CMO
August 09, 2025 New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think BY Inc. I’m a big fan of productivity bursts. Like choosing a task that will take 10 or 12 hours—a task you’ve long been putting off specifically because it will take 10 or 12 … Continue reading New research shows why remarkably productive people don’t work nearly as hard (or as fast) as you might think
RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. Mike Pastore on August 5, 2025 A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation … Continue reading Is it time for retail media networks to think beyond the ads?
Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. MarTechBot on August 4, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website … Continue reading What do we think we know about what helps brands gain citations on LLM results?
Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. Kathleen Schaub on August 1, 2025 Probabilities drive decisions. A company that’s 80% certain there’s a viable market for a new product will act very differently from one that’s only 20% certain. Still, probability can be hard … Continue reading Why good marketers think in probabilities, not certainties
June 09, 2025 What business leaders should think about now BY Maureen Brown What does the future hold for business leaders and entrepreneurs? With a rapidly changing world, how does one navigate a path to success? To get a better sense of where we are heading, I caught up with Futurist Joana Lenkova of Futures Forward, … Continue reading What business leaders should think about now
June 08, 2025 How to think about retirement if you don’t have a traditional full-time job BY Anna Burgess Yang Anna Burgess Yang is the author of Work Better, a newsletter about the future of work, career pivots, and why work shouldn’t suck. Retirement planning is typically framed around full-time employment. 401(k)s or pension plans are … Continue reading How to think about retirement if you don’t have a traditional full-time job
April 09, 2025 Is Christmas canceled? China seems to think so, blaming Trump’s tariffs BY Reuters Chinese producers of plastic Christmas trees and other festive decorations say orders from U.S. clients, which are crucial for their business, should have started to come in by now. But because of surging import tariffs, they haven’t. U.S. President Donald … Continue reading Is Christmas canceled? China seems to think so, blaming Trump’s tariffs
March 20, 2025 The effects of crime you don’t think about BY Garrett Langley The correlation between reduced crime rates and thriving communities is profound. Lower crime not only ensures the safety of residents but also sets off a chain reaction of positive outcomes that enhance the overall quality of life. In short, crime reduction touches … Continue reading The effects of crime you don’t think about
Microsoft Copilot offers Voice and o1-powered Think Deeper for free But it’s still offering perks for paid users. anna washenko Wed, Feb 26, 2025 Microsoft Microsoft announced that it is making some features available for free in its Copilot AI assistant. Everyone now has unlimited access to Voice and Think Deeper, which … Continue reading Microsoft Copilot offers Voice and o1-powered Think Deeper for free
