by Michael WightAugust 11, 2016 While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very affordable … Continue reading Things You Can Do To Improve Your Email Marketing
by Rick Whittington Follow @rickwhittingtonAugust 8, 2016 Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile … Continue reading 9 Things Modern Economic Development Organization Websites Need To Be Successful
by Brittany LaegerAugust 6, 2016 Hiring a production company to create professional videos for your organization can be scary, especially if you don’t know what you need or what to look for from the video company. But you don’t have to go into the vetting process blind. There are internal and external considerations that will … Continue reading The 7 Things You Need to Consider Before Hiring a Professional Videographer
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
by Brian Basilico July 29, 2016 Follow @bbasilicoJuly 29, 2016 Invest In Yourself! I just got back from a conference in Atlanta called Exposure & Profit. Kelly McCausey, one of my recent podcast guests, ran it. I had an awesome time. It was three days filled with awesome speakers. I learned so many tips and … Continue reading 5 Things You Need To Do To Grow Your Business Now!
August 2, 2016 As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively … Continue reading 4 Things Your Welcome Email Must Do (and Probably Doesn’t)
August 2, 2016 So, are you a Level 5 Pokémon trainer yet? Got a Pikachu or Ninetales in your Pokédex yet? Is that a Mankey floating around the breakroom right now! Gotta catch ‘em all! Sound like a new language? Maybe, if you aren’t among the 60 million people who installed the mobile game sensation … Continue reading 10 Things Pokemon GO and Email Marketers Can Learn from Each Other
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. John Lincoln on August 1, 2016 SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that … Continue reading 9 things most people don’t understand about SEO
by Sean G. McCormick August 1, 2016August 1, 2016 The “Hire character, train skill” quote is shared to my LinkedIn feed on a weekly basis. At first pass, it’s a reasonable statement. It presents the facet to look qualitatively at candidates, which should be an inform. It wasn’t until I heard how this is being … Continue reading Things That Make You Go Hmmm… Hire Character, Train Skill
by Greetje den Holder July 29, 2016 Follow @GdenHolderJuly 29, 2016 Despite discussions that Twitter is no longer essential for your business, many people still use Twitter to share blogs and other interesting content, as shown in the image below. The content people share can be the content of YOUR company. However, in order to … Continue reading Twitter for Business: 13 Awful Things You Should NOT Do
