Market, engage and sell to buying groups who want to hear from you. Cynthia Ramsaran on January 26, 2022 Account-Based Marketing is essential to any B2B strategy. And advanced practitioners are now looking for the tools to give them an edge to better connect with their audiences. This requires sales and marketing to work together … Continue reading Webinar: The next big thing in ABM
Erica Schultz October 6, 2021 “How we spend our days, is, of course, how we spend your lives.” I love this quote from Annie Dillard. It’s incredibly simple yet incredibly profound. So many of us walk through our days like zombies. Doing things because that’s what we do. Eating things because that’s what we eat. … Continue reading Do This One Thing to Change Your Mindset and Transform Your Days
In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing
Albert Costill July 19, 2021 I am by no means a financial wizard. So, I was taken aback several years ago when a friend asked for some serious financial advice. He had recently received an inheritance and was looking for suggestions on what he should do with the money. I immediately rattled off the obvious. … Continue reading What Is the Best Thing to Do With an Inherited Annuity?
Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers
Omri Dekalo January 18, 2021 Free-Photos / Pixabay As workforce trends continue to shift and evolve, companies must now consider not only how they will prepare for 2021, but for the next decade. Advanced technologies and generational change are already accelerating a new way of thinking in the organization of companies. A shortage of skilled … Continue reading Breaking Down Barriers — How Traditional Company Divisions Are a Thing of the Past
Before you take the plunge, really think about if you can actually enable the new tech to its full potential. Steve Petersen on December 7, 2020 The martech space is full of shiny things – usually with an alphabet soup flair like: CDP, DAM, DSP, iPaaS, etc. For every shiny thing, there’s a legion of salespeople … Continue reading Reasons why not to buy a shiny new thing
Stefan Palios December 1, 2020 New research by Stanford shows just how much the “work from home economy” grew due to COVID-19. Nearly twice as many people are working from home on a permanent, full-time basis than are working in physical locations. While that’s only 42% of the labor force in the United States, it’s … Continue reading The One Thing Making the Work From Home Economy Impossible for Many
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths
