Sahail Ashraf — September 1, 2018 — September 1, 2018 Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean … Continue reading Is Live Video Still a Thing?
Zach Heller — August 17, 2018 Follow @zheller — August 17, 2018 A lot of ink has been spilled about meetings – the bane of many office-dwellers’ existence. We have seen advice on how to run better meetings, how to hold fewer meetings, and how to make meetings as short as possible. Meetings are often … Continue reading The One Thing That Will Make or Break Your Next Meeting
Zach Heller — April 23, 2018 Follow @zheller — April 23, 2018 There are times in everyone’s career when we get bogged down in the day to day. When it seems like our to-do list is too long, and too full of tasks that don’t matter. When we feel helpless against the neverending slog of … Continue reading Do One Thing Every Day
Doing The Wrong Thing With The Right Data by Mihai Botarel , Columnist, February 28, 2018 Data, data, data. The ad industry is constantly talking about data. Big data, small data, personal data, any data. Data-driven strategies are not to be questioned. After all, how can you question data? Data is undeniable. Well, it … Continue reading Doing The Wrong Thing With The Right Data
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Darleen DeRosa — November 9, 2017 Follow @onpoint_llc — November 9, 2017 iStock Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company than those who … Continue reading The Number ONE Thing Millennials Want Most At Work
Jason Yormark — October 25, 2017 Follow @jasonyormark— October 25, 2017 This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. Check … Continue reading Why Email Marketing Is The #1 Thing Businesses Should Prioritize
Augmented Reality: The Hottest Thing Marketers Don’t Want by Mike Proulx , Op-Ed Contributor, September 18, 2017 Last week, all of our Snapchat bitmoji became 3D with the launch of some new “World Lenses.” At best they’re entertaining and, admittedly, kind of fun. And while these new lenses are a great step forward for Snapchat’s … Continue reading Augmented Reality: The Hottest Thing Marketers Don’t Want