Before you take the plunge, really think about if you can actually enable the new tech to its full potential. Steve Petersen on December 7, 2020 The martech space is full of shiny things – usually with an alphabet soup flair like: CDP, DAM, DSP, iPaaS, etc. For every shiny thing, there’s a legion of salespeople … Continue reading Reasons why not to buy a shiny new thing
Stefan Palios December 1, 2020 New research by Stanford shows just how much the “work from home economy” grew due to COVID-19. Nearly twice as many people are working from home on a permanent, full-time basis than are working in physical locations. While that’s only 42% of the labor force in the United States, it’s … Continue reading The One Thing Making the Work From Home Economy Impossible for Many
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
By Diana Shi August 28, 2020 As more people work from home, one feature of the typical workday appears to be changing shape: the humble meeting. This essential workday function, once carried out in conference rooms, cafés, or in the office kitchen, is becoming more frequent—and with more meetings comes a longer day overall. In … Continue reading One thing that the pandemic could be changing? Meeting lengths
By J. Douglas Holladay August 21, 2020 Nothing strikes closer to the heart of what we truly value and believe than do our views of success and failure. So, what is success? It can be difficult to get our minds around this elusive concept. Our thinking on this matter is deeply embedded in our subconscious … Continue reading Is your definition of success missing this one thing?
Maini Homer — February 25, 2020 Photo by Peter Forster on Unsplash I’ve been there. I’ve been in that space where, you know that you are capable of so much more, yet there is something stopping you. Something holding you back. Something causing you to not finish that project, to advertise that product… You’ve been … Continue reading The Biggest Thing Holding You Back And Stopping You From True Success
Brian Taylor — February 3, 2020 Business goals are always fixed by the level of your ability to plan the marketing strategy. Are you in an idea to take your startup business globally, then you should keep reading this post before taking a decision? In business, every single step should be taken as per the … Continue reading The Most Important Thing You Should Consider When Launching Your Startup Globally
Dave Brock — January 14, 2020 Processes, systems, frameworks are thing that help us do things right. That is, they provide us the ability to more consistently do the things that produce the right outcomes and results. Our selling process helps us more effectively and efficiently align with the customer buying process, producing greater value … Continue reading When Doing Things Right is the Wrong Thing
JoAnn Corley — November 7, 2019 Follow @joann corley I get asked a lot, “How do I know when it’s time to fire someone?” I get that question so much, I created a micro-course around it. If you want a full blown course check out my LinkedIn Learning Courses on handling employee problems. Here’s the … Continue reading The 1 Thing You Must Know When Dealing with Employee Performance Problems
Is Second-Party Data Even A Thing? by Sean Hargrave , Staff Writer, August 30, 2019 It’s not just me, is it? I know I’m a dinosaur and so don’t always “get it,” but I also know that when I don’t quite get something, there is a case to be answered. Exhibit number one would be … Continue reading Is Second-Party Data Even A Thing?