New Metric Measures How Videos Perform Based On When They Were Uploaded by Colin Kirkland , March 23, 2023 Global social video analytics firm Tubular Labs has announced a new measurement capability for how videos perform according to the hour of day they were uploaded. Customers will now be able to determine what time of … Continue reading New Metric Measures How Videos Perform Based On When They Were Uploaded
By Jennifer Alsever March 06, 2023 The stigma of getting laid off from a job is lessening, but a good chunk of people still don’t tell the world—or prospective employers—about getting a pink slip. Only 20% of people who lost their jobs shared the information with their future employer, according to a new … Continue reading Layoff stigma stings: Why Gen Z workers are less likely to share that they lost a job
By Jennifer Alsever February 24, 2023 Tech companies laid off more than 108,000 people in the past two months, amid an economy marked by severe labor shortages that for the past two years put employees firmly in the driver’s seat. Now some workers speculate that the job cuts could be a veiled power grab … Continue reading Tech layoffs: Are they a necessary evil or a control tactic for bosses to regain power?
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
By Megan Morrone December 30, 2022 With a slumping economy and a brutal slew of tech layoffs in 2022, many executives are looking to tighten spending in 2023, while others are spending money to scoop up all the great talent now flooding the market and looking for work. As next year’s budgets take shape, … Continue reading What business leaders are spending more on in 2023—and where they are cutting back
By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
By Adele Peters November 03, 2022 Housing is responsible for a huge chunk of global carbon emissions—nearly a quarter of it, by one estimate. That’s one of the reasons that the new startup Aro Homes exists: Every house it builds will have net-zero energy use. The houses are also designed to cut water use … Continue reading This startup will replace old, rundown homes with ones that generate more energy than they use
Learn why precision demand marketing is the path to a predictable pipeline. Integrate on October 17, 2022 B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with … Continue reading Connect with your buyers where they are
Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust
