Tag Archives: These

All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?

Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?

Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Brad Swezey — September 22, 2017 Follow @JustSmallBiz — September 22, 2017 Tumisu / Pixabay Today I want to talk to you about some ways small business owners almost always fail when it comes to their marketing because they don’t do three specific things. First, they don’t have a systematic plan in place to get … Continue reading Small Biz Owners Almost Always Fail With Their Marketing Because of These 3 Things

Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017   Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

Employees Entering the Workplace Are Embracing These 4 Social Networks

Chris Pentago — September 3, 2017 — September 3, 2017 lukasbieri / Pixabay Are you ready for the employee of the future? Social media isn’t just for posting selfies while hiking, or sharing pictures of your food. Employees are forcing employers to embrace the social media effect, but this isn’t news. What is new and … Continue reading Employees Entering the Workplace Are Embracing These 4 Social Networks

These Are Some of the Best Video Marketing Tools Available

Susan Gilbert — August 21, 2017 Follow @SusanGilbert — August 21, 2017 Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your Monday. Your viewers are attracted to compelling visual content, which … Continue reading These Are Some of the Best Video Marketing Tools Available

These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

Mark Irvine — August 20, 2017 — August 20, 2017 It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new expanded ad format, but many were hesitant to let go … Continue reading These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof