Tag Archives: These

Time to leave last touch attribution in the dust? Answer these 4 questions first

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. Mike Farrell on March 20, 2019 at 11:11 am Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers … Continue reading Time to leave last touch attribution in the dust? Answer these 4 questions first →

Improve Your Business Marketing with These 4 Networking Resources

Susan Gilbert — March 4, 2019 Follow @SusanGilbert — March 4, 2019 4 Networking Resources That Will Help Your Business Soar Marketing to your clients is more effective with the right focus and social networks. As you make new connections on social media you can create lasting influencer and customer relationships. There are several ways … Continue reading Improve Your Business Marketing with These 4 Networking Resources →

Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls

Mike Parry — February 26, 2019 — February 26, 2019 It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. … Continue reading Do You Even Know Me? Watch Out for These Email Personalisation Pitfalls →