Tag Archives: Them

How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers

Business Development

Nancy Solari January 19, 2021 Being a business owner with a limitation often brings unforeseen challenges and requires substantial perseverance. It can feel overwhelming and frustrating when your disability requires more time to read, hear, or travel to places. It’s almost like gearing up for a really intense workout everyday; but when you find the … Continue reading How to Leverage Your Limitations as a Business Owner and Turn Them Into Superpowers →

What are Fake Influencers and How Do You Find Them?

Fake Influencers

Ken Fortney January 14, 2021 In a 2020 report, Marketing Dive noted that influencer marketing was helping brands consistently achieve 500-1800% returns. By any standard, ROI numbers this high are astounding. But an increasing number of brands trying influencer marketing for the first time are confused about what makes this strategy work (not every brand … Continue reading What are Fake Influencers and How Do You Find Them? →

5 Culprits that Destroy Agility – and How to Overcome Them

Project Management

Engelina Jaspers November 14, 2020 Willgard / Pixabay One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many organizations think they are resilient, but they are not. Research by McKinsey found that less than 10 percent of publicly traded companies pre-COVID were resilient. The lack of … Continue reading 5 Culprits that Destroy Agility – and How to Overcome Them →

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Business Development

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend →

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out

Leadership Development

Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan  @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times.  Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out →

4 Common B2B Product Launch Missteps and How to Sidestep Them

Product Development

Christa Tuttle October 18, 2020 A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered, requiring a lot of preparation and research. According to the Market Research Association, only 40% of developed products make it to market, and of … Continue reading 4 Common B2B Product Launch Missteps and How to Sidestep Them →

Random Posts on