Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role
Elliot Begoun March 29, 2021 Canva.com There are times that call for tough love and this is one of them. As a founder of a food and beverage brand, you have chosen a hard and rocky path. You’ll hit a lot of walls, hear a lot of “no’s” and are certain to find things moving … Continue reading Founders Need to Own Their Success
Herby Fabius March 11, 2021 I am an interviewer. I spend my days interviewing entrepreneurs and self-published authors. Over the years, I have interviewed over 600 entrepreneurs. I am naturally curious to understand why they started their businesses, what they learned on that journey, and most importantly, what were some of the mistakes they made … Continue reading Top 3 Mistakes Entrepreneurs Make Starting Their New Businesses
Karen Repoli March 9, 2021 Do you still have dreams of a lifestyle you’d love to attain or a business you’d like to start? Do you remember how to dream big like our kids do? I was in your shoes over 14 years ago. I was stuck in a 9 to 5 job that didn’t … Continue reading Are You a Victim of These Top 3 Reasons Why People Don’t Chase Their Dreams?
Whitney A. White February 22, 2021 If you’re burning the candle at both ends trying to be a successful entrepreneur, I want you to know that there’s an easier route for you to take. Because I’ve been there—late nights, running myself ragged, and watching my life seemingly slip in the opposite direction of my dreams. … Continue reading The 4 Pillars Entrepreneurs Need to Run Their Businesses Successfully
Young Entrepreneur Council February 8, 2021 Live video has significantly increased in popularity in recent months, and a growing number of businesses are interested in using this medium to increase their visibility online, connect and engage with their customers and even reach whole new audiences. However, it’s not enough to simply go live. You have … Continue reading 8 Easy Ways Entrepreneurs Can Get Started Using Live Video for Their Business
Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email
Stefan Palios January 13, 2021 As we jump into the new year – and more people jump into freelancing – there are a lot of questions. One big one: should freelancers charge late fees? I’ve been freelancing for half a decade now, and have struggled with this question from day one. In this article, I’m … Continue reading Why All Freelancers Should Charge Late Fees In Their Contracts
Rebecca Siciliano January 11, 2021 In September 2020, we surveyed over 2,700 workers and job seekers on a multitude of topics – from their current salary and benefits, to how well their employer has supported them throughout the pandemic. This data informed the basis for our annual Salary and Benefits Review and shed light on … Continue reading 4 Lessons for Employers Looking to Retain Their Staff in 2021
Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
