Tag Archives: The

The Power of Personalization in Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.  Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Who Mentors the Mentor?

Jennifer Osborne | January 4th, 2021 The Search Engine People Blog is all about sharing Digital Marketing best practices and knowledge to help Grow Businesses.  I’m writing this post because one of the most important elements of growing your businesses is growing yourself.    When you run a business there is a lot of pressure.  New challenges mean that you need to … Continue reading Who Mentors the Mentor?

A Year in Review: The Digital Marketing Trends That Defined 2021

Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021