Tag Archives: Tests

X tests three paid subscription tiers amid ongoing financial woes

X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk   Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’

Meta Expands Lead Ads Features, Tests Promotional Ads Product

Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product

Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone

Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone by Laurie Sullivan  @lauriesullivan, December 20, 2022 Google is testing the ability to search for spoken words in video through a feature it calls Search in video. The feature searches for any spoken word that is mentioned in a video. … Continue reading Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone

Google Quietly Tests New Way For Publishers To Monetize Web Sites

Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan  @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

YouTube Tests Affiliate Marketing And Brings Shopping To Shorts by Laurie Sullivan  @lauriesullivan, November 16, 2022 YouTube is testing affiliate marketing for Shorts in the United States with creators, and a shopping feature for Shorts in select countries. A YouTube spokesperson confirmed that the platform is beginning to introduce Shopping on YouTube Shorts with eligible … Continue reading YouTube Tests Affiliate Marketing And Brings Shopping To Shorts

Quest Launches Push For D2C Tests With Major Campaign

Quest Launches Push For D2C Tests With Major Campaign by Les Luchter , Staff Writer, October 20, 2022   When Jim Davis, Quest Diagnostics chief executive officer-elect, expressed the aim last month to increase direct-to-consumer clicks and purchases “once we get eyeballs to the site,” we weren’t expecting the lab testing company to drive said … Continue reading Quest Launches Push For D2C Tests With Major Campaign