Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. Kath Pay on November 10, 2023 In my last post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
YouTube tests AI-generated comment summaries and a chatbot for videos YouTube Premium subscribers can trial the experimental features. Will Shanklin Tue, Nov 7, 2023 NurPhoto via Getty Images YouTube announced two new experimental generative AI features on Monday. YouTube Premium subscribers can soon try AI-generated comment summaries and a chatbot that answers your questions … Continue reading YouTube tests AI-generated comment summaries and a chatbot for videos
A deep dive into writing prompts for generative AI to create an email campaign brief. Kath Pay on October 9, 2023 In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at … Continue reading The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests
X tests three paid subscription tiers amid ongoing financial woes Details are scant, but it looks like this will determine how many ads you see. Lawrence Bonk Fri, Oct 6, 2023 Unsplash/Kelly Sikkema The rumor that X, formerly known as Twitter, is going to integrate more paid services continues to persist, with Bloomberg reporting … Continue reading X tests three paid subscription tiers amid ongoing financial woes
Google Tests AI Tool For Journalists: Report by Ray Schultz , July 20, 2023 A tool that uses AI to generate news stories is being tested by Google. Known by the working title Genesis, the technology has been pitched to The New York Times, The Washington Post and News Corp., according to The New York Times. In partnership … Continue reading Google Tests AI Tool For Journalists: Report
Amazon Tests AI To Summarize Product Reviews by Laurie Sullivan @lauriesullivan, June 13, 2023 Amazon is testing the use of artificial intelligence (AI) in its shopping app to generate summaries of some product reviews left by customers. The feature provides a brief overview of what shoppers liked and disliked about the product, along with a … Continue reading Amazon Tests AI To Summarize Product Reviews
LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’ by Colin Kirkland , June 8, 2023 On the heels of announcing several new ad formats and allowing members to direct message brands, LinkedIn has announced a new generative AI option for ad creation that provides marketers with automated variations of ad copy and headlines. According … Continue reading LinkedIn Tests AI Prompts For Ad Generation In ‘Campaign Manager’
Meta Expands Lead Ads Features, Tests Promotional Ads Product by Colin Kirkland , May 18, 2023 Meta has announced two advertising updates, including the testing of “promotional ads,” which are aimed at making it easier for people to discover, manage and apply digital promotions to their online purchases, and the expansion of its lead ads … Continue reading Meta Expands Lead Ads Features, Tests Promotional Ads Product
Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone by Laurie Sullivan @lauriesullivan, December 20, 2022 Google is testing the ability to search for spoken words in video through a feature it calls Search in video. The feature searches for any spoken word that is mentioned in a video. … Continue reading Google Tests Search In Videos, Bilingual, And Lockscreen Authentication For Sensitive Docs Stored On Phone
Google Quietly Tests New Way For Publishers To Monetize Web Sites by Laurie Sullivan @lauriesullivan, November 23, 2022 Google is testing a new feature with publishers that will enable the companies to “diversify their revenue” by providing new choices to monetize the site alongside traditional ads. The company says it will have more to share … Continue reading Google Quietly Tests New Way For Publishers To Monetize Web Sites
