Prioritize tests where uncertainty has real financial consequences, then use the results to guide decisions long after the test ends. By Tom Leonard Published on August 24, 2026 Incrementality testing is having a moment. And for good reason. Platform attribution has obvious limitations, MMM can’t answer every tactical question, and marketers are increasingly … Continue reading Run fewer incrementality tests and get more from them
Google Tests New Labels In Search Ads by Laurie Sullivan , Staff Writer, June 24, 2026 Google continually tests new ways to improve the Search Ads experience. This week it began running a small experiment by adding what it calls a label for “Strongest match” or “Strong match” to certain Search ads. Ginny Marvin, Google Ads … Continue reading Google Tests New Labels In Search Ads In U.S.
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform. By Constantine von Hoffman Published on June 9, 2026 OpenAI is taking another step toward building a full-fledged advertising platform. The company has begun testing a new ad format inside ChatGPT that allows multiple … Continue reading OpenAI tests multi-advertiser ad placements in ChatGPT
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
Google Tests AdSense Privacy Updates In Two Phases by Laurie Sullivan , Staff Writer, April 7, 2026 Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will update in June. While the change is targeted at Europe, this shift impacts U.S. advertisers with international traffic, signaling potential, parallel changes … Continue reading Google Tests AdSense Privacy Updates In Two Phases
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Instagram tests new layout that puts the spotlight on Reels and DMs The change is optional for now, but lines up with Meta’s stated priorities. Ian Carlos Campbell UpdatedFri, October 10, 2025 Meta Instagram head Adam Mosseri has announced that as part of a test, some Instagram users will be able to try a new … Continue reading Instagram tests new layout that puts the spotlight on Reels and DMs
OpenAI Tests Political Bias In ChatGPT by Laurie Sullivan , Staff Writer, October 10, 2025 OpenAI is testing political bias in ChatGPT and its models’ ability to remain objective by mirroring real-world uses. About 500 prompts spanning 100 topics and varying political slants were used to determine whether bias exists, under what conditions it emerges, … Continue reading OpenAI Tests Political Bias In ChatGPT
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. Kath Pay on March 5, 2025 We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) … Continue reading How cognitive biases influence email A/B tests
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
