Tag Archives: Testing

Why testing is strategic experimentation for sustainable growth

Testing is much more complex than it seems, but focus on the insights and not the results. Tim Parkin on April 4, 2022 Are you running tests in your marketing? If not, you should be. If you are, you’re probably not getting the full value from your testing. Testing is the single most powerful tool … Continue reading Why testing is strategic experimentation for sustainable growth →

A/B/n and MVT Testing: Business Benefits, Similarities and Differences

A/B Test Process

A/B/n and MVT Testing: Business Benefits, Similarities and Differences Polina Zakaryan / 14 Feb 2022 Your landing page does not work well; email newsletters and push notifications are ineffective. What is the cause of it? What should be changed to improve efficiency? Even the most experienced marketer will not answer this question with 100% … Continue reading A/B/n and MVT Testing: Business Benefits, Similarities and Differences →

A Quick Guide to Hulu’s New Advertising Beta Testing

Advertisement Industry

Alex Dunn January 11, 2022 Should your marketing strategy bet on Beta? Here’s what you need to know about Hulu’s newest ad manager. Advertising on Hulu You probably know Hulu, at least as a user. And if you’re familiar with Hulu, you’ve probably come across Hulu’s ads. Just a few years ago, advertising on Hulu … Continue reading A Quick Guide to Hulu’s New Advertising Beta Testing →

Landing Page A/B Testing: 5 Key Elements to Test

Website Landing Pages

Gloria Chow September 27, 2021 If you want to boost conversion rate, running A/B testing on your landing page is essential. But, the question is, what elements of the page should you change and test? And how? Fortunately, with lots of fantastic landing page builders in the market, it’s much more efficient to implement A/B … Continue reading Landing Page A/B Testing: 5 Key Elements to Test →

How testing can give your email marketing a conversions boost

Email Marketing Tips

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.” Chris Wood on September 17, 2021 Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails … Continue reading How testing can give your email marketing a conversions boost →

A Beginner’s Guide to Successful A/B Testing

A/B Testing Process

Stuart Clark August 9, 2021 A/B testing is the staple experiment of conversion rate optimisation (CRO) and a vital tool for improving the performance of web pages, page elements, ad campaigns and every aspect of your marketing strategy. In this article, we explain what A/B testing is, how to do it, how to test ad … Continue reading A Beginner’s Guide to Successful A/B Testing →

A Beginner’s Guide to Smoke Testing Your SaaS Product

SaaS Marketing

Tammy Wood July 19, 2021 Image Source Testing any software product is important, but especially when you’re providing it as a service – in other words, a SaaS product. It’s no longer a case of releasing a product and calling it finished – you’ll be adding new features or providing ongoing updates. For example, if … Continue reading A Beginner’s Guide to Smoke Testing Your SaaS Product →

When testing, look at the big picture

A/B Testing Process

Optimizing for MQLs, for example, can have big implications for downstream processes Steve Petersen on May 10, 2021 A common martech activity is testing different UI/UX (content, design, flow, etc.) elements in order to optimize some metric like lead form conversion rate. While the actual responsibility for conducting such a test is usually assigned to … Continue reading When testing, look at the big picture →

Online Retailer’s Guide to Effective A/B Testing

A/B Testing Process

Anthony Villegas April 5, 2021 When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? … Continue reading Online Retailer’s Guide to Effective A/B Testing →