X is testing a new way of opening links in posts to improve engagement It comes in response to creators’ complaints about the reach of posts containing links. Cheyenne MacDonald Sun, October 19, 2025 X/Nikita Bier Links have proven to be a tricky thing when it comes to social media engagement. On platforms like Threads, … Continue reading X is testing a new way of opening links in posts to improve engagement
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. Constantine von Hoffman on March 12, 2025 Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may … Continue reading Are synthetic audiences the future of marketing testing?
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. Kath Pay on October 8, 2024 AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form … Continue reading How to use generative AI in copywriting for an A/B testing program
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. Chris Wood on September 12, 2024 Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, … Continue reading How brands are taking the AI plunge and testing customer experiences
Threads is testing disappearing posts that expire after 24 hours The post and replies would go away after the time is up. cheyenne macdonald Sun, Aug 25, 2024 Meta Threads is testing the option for users to put a 24-hour expiration timer on their posts, after which the post and all replies … Continue reading Threads is testing disappearing posts that expire after 24 hours
SearchGPT is OpenAI’s long-expected prototype search engine. Here’s what it looks like. Danny Goodwin on July 29, 2024 OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly … Continue reading OpenAI starts testing SearchGPT prototype
LinkedIn is testing a TikTok-like feed for vertical video The feature adds a dedicated “video” tab to the app. Karissa Bell Sat, Mar 30, 2024 NurPhoto via Getty Images LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days … Continue reading LinkedIn is testing a TikTok-like feed for vertical video
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. Nicola Agius on March 28, 2024 Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. … Continue reading Google testing tools to provide more personalized shopping experiences
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more. Nicola Agius on March 11, 2024 Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, … Continue reading Reddit testing new tools to help brands boost engagement
