Tag Archives: Terrible

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

You’re Doing a Terrible Job With Search and Social

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social