by Shane Barker May 13, 2016 Follow @shane_barkerMay 13, 2016 Mailigen recently reported that email is considered the most effective digital marketing channel by 54% of marketers. The report also showed that 89% of marketers primarily use email marketing for lead generation. This data disproves those who claim that “email marketing is dead.” However, many … Continue reading 7 Terrible Email Marketing Mistakes You Should Avoid
Richard SellersJuly 24, 2015 While helping more than 150 marketing executives improve their resumes, I learned how to write a terrible resume. Paraphrasing Abraham Lincoln, I’ve seen some of the following in every resume and all of the following in some. My Prioritized List Of What Makes A Terrible Resume The following is in order … Continue reading Thirteen Ways To Write A Really Terrible Resume
Amanda ClarkMay 6, 2015 Having a blog no longer makes your business distinct. The jury is in when it comes to blogging, and the verdict is clear: All companies need to be publishing regular content updates if they wish to remain visible. Just blogging doesn’t actually make your brand distinct—but blogging well? That’s a different … Continue reading The 7 Habits of Completely Terrible Bloggers
Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope
Sarah GoligerMarch 16, 2015 You want to be one of those email marketers who sends out email that no one reads? Well, good news: It doesn’t take much effort to land your email in the dark abyss of the Archive or Spam folders. If you’re ready to cast away any possibility that your email will … Continue reading 10 Tips For Crafting A Terrible Marketing Email
Jessie-Lee NicholsMarch 1, 2015 Website redesigns are not for the faint of heart. They require a lot of time, energy and patience. Nevertheless, thhe average business will need to redesign its website every two years or so in order to keep up with changing technology and stay current with modern web design trends. Fast forward … Continue reading 9 Terrible Reasons for a Website Redesign
Muhammad AzamFebruary 3, 2015 Are you a budding small business owner who has recently started off your new business? If you answered yes, you should be aware of the fact that the marketing and sales industry has drastically changed in the last 10 years. A decade ago, there was simply no existence of social media. But … Continue reading Terrible Social Media Pitfalls to Avoid In 2015
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social
