Emily Standley December 22, 2021 Here’s a comprehensive list of some common online internet marketing terms you will run across most frequently in the internet marketing and blogging world. If you’re brand new to blogging or digital marketing, it may all be ‘Greek’ to you but the more you see it and hear about them … Continue reading 52 Common Internet Marketing Terms – Glossary
Tom-Chris Emewulu February 25, 2021 A chargeback is when a customer’s bank forces a reversal of a transaction payment to the merchant, and having excessive chargebacks can sink your business. Imagine that you have an idea of improving people’s lives. And you’ve worked your behind off in translating your vision into fantastic digital commerce. Your … Continue reading What is a Chargeback in Simple Terms, and How Can You Mitigate It Effectively?
Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know
Max Palmer — April 16, 2020 If you don’t get paid on time for the work that you do, you’re putting your freelance business is in jeopardy. That’s why you should be familiar with the following invoicing terms every freelancer must know. You’re going to need them to ensure that you get paid on-time – … Continue reading 15 Invoicing Terms Every Freelancer Must Know
Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?
Don’t Forget To Bid On Your Own Brand Terms by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2020 Loyalty typically leads a consumer to search on a brand term, but don’t take that as a foregone conclusion that you have closed the sale, writes Location3 CEO Alex Porter. He believes brands must plan and execute … Continue reading Don’t Forget To Bid On Your Own Brand Terms
Albert Costill — February 5, 2020 Invoice payment terms could arguably be the most important part of invoicing. That’s because your payment terms define when and how you’ll be compensated. So, if you choose the wrong terms, you could be doing some serious harm to your cash flow. As you know, when you experience payment … Continue reading The 5 Best Invoice Payment Terms to Use
Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Shanai Bemis — November 7, 2019 If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. General Social Media Terms The first step to gaining an understanding of social … Continue reading The Beginner’s Guide to Social Media Terms
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Mike Farrell on October 4, 2019 Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to … Continue reading Offense or defense: The secrets to bidding on brand terms on Amazon Advertising