Tag Archives: Terms

Terms Of The SERP

Terms Of The SERP by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2023   A new search engine results page (SERP) is coming, and it will require a new advertising model. Some expect that to happen in 2024. When it comes to changes this year, “the waning power of the search engine results page might loom … Continue reading Terms Of The SERP

Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import

Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import by Ray Schultz , Columnist, June 1, 2022 Email teams trapped in their siloes might not be so aware of the larger issues facing brands — but they probably have firsthand experience with a couple of them, judging by Mediaocean’s H1 2022 … Continue reading Buzz Off: Marketers Are Tired Of Terms Like ‘Cookieless,’ But Not Their Import

What is a Chargeback in Simple Terms, and How Can You Mitigate It Effectively?

Tom-Chris Emewulu February 25, 2021 A chargeback is when a customer’s bank forces a reversal of a transaction payment to the merchant, and having excessive chargebacks can sink your business. Imagine that you have an idea of improving people’s lives. And you’ve worked your behind off in translating your vision into fantastic digital commerce. Your … Continue reading What is a Chargeback in Simple Terms, and How Can You Mitigate It Effectively?

Google Reduces Visibility in Search Terms Report: What You Need to Know

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?