Tag Archives: Terms

Why Search Terms Don’t Trump Active Research

Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research

Why you’ll benefit from fully funding your core brand terms on Amazon

You may be wondering why you’d want to buy brand keywords on Amazon since results will feature your products anyway. Contributor David Hassler argues protecting your brand space is well worth the time and money. David Hassler on August 15, 2018   Advertisers are always looking for new opportunities to increase brand awareness, drive engagement … Continue reading Why you’ll benefit from fully funding your core brand terms on Amazon

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent by Laurie Sullivan , Staff Writer @lauriesullivan, April 26, 2018 Gartner analysts estimate that by the end of 2018, more than 50% of companies affected by the European Union’s General Data Protection Regulation (GDPR), which goes into effect May 25, 2018, will not be in full … Continue reading Gartner Analyst: Marketers Struggling With GDPR Terms, Requirements For Consent

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018   As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms

Terms Of Abuse

Terms Of Abuse by Sarah Fay , March 29, 2018   Data is the lifeblood of any algorithm.  To have newer forms of AI marketing platforms perform, it is essential to have access to multiple forms of data, which stem largely from user activity.   The fact that consumers generate and provide  this data is increasingly … Continue reading Terms Of Abuse