By Michael Grothaus April 05, 2023 Imagine you polled Gen Z about where they really want to work after graduating college. You might expect them to rattle off the names of some Big Tech companies like Apple, Google, and Amazon—and, for the most part, you’d be right, according to a new survey by Axios/Generation Lab. … Continue reading Gen Z really wants to work for the federal government, or maybe Big Tech
By Shalene Gupta April 03, 2023 Last fall, John Timmerman, founder and CEO of digital marketing agency Good Monster, had a problem. He’d lost three clients through no fault of his own—acquisitions, startups running out of funding, the list goes on—but now he was responsible for the decision that came next. Lay off … Continue reading Hampton is creating a safe space for tech CEOs
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies. Ali Schwanke on March 21, 2023 Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion of the budget a decade ago to … Continue reading 5 tips to get more value from your tech stack
Cherlynn Low @cherlynnlow I wasn’t expecting Apple, of all companies, to deliver the most competitively priced smartwatch you can buy in 2022. But with Apple shaving $30 off the cost, the new Watch SE is arguably the most compelling wearable on the market. For $150 less than the new Series 8, this year’s Watch SE … Continue reading The Apple Watch SE drops to its lowest price yet, plus the rest of the week’s best tech deals
By Vishal Sunak March 17, 2023 Nobody is immune from economy-fueled anxiety, least of all leaders in a sector that’s seeing companies big and small downsize. There is little doubt the year ahead will be tough for you, your customers, and your partners. It will also test your friends and employees, plus other business … Continue reading 4 new approaches to leadership during this time of tech anxiety
Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience by Ray Schultz , Columnist, March 15, 2023 C-level executives have wised up: More now prioritize customer satisfaction over profits, according to a new white paper from IDC, sponsored by Twilio: A Platform Approach Is Critical to Customer Engagement Success and Building Trust. … Continue reading Happy Time Tech: Marketers Invest In Tools To Provide Pleasing Customer Experience
By Grace Carroll March 15, 2023 Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
By Shalene Gupta March 02, 2023 According to a recent study by Dell, 37% of Gen Z said their education did not adequately prepare them with technology skills they would need for their job. Meanwhile, 44% said they only learned very basic computing skills. These results are particularly surprising given that Gen Z is the … Continue reading Gen Z has a tech skills gap at work. Here’s why
