Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Tag Archives: Tech
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say by Wendy Davis @wendyndavis, July 12, 2023 Popular online tax preparation services shared “millions” of users’ sensitive information with Meta, Google, and other tech companies according to a new report released this week by Democratic lawmakers. The report focuses on tools such as the Meta … Continue reading Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
IAB Tech Lab’s updated data clean room standards: What marketers need to know
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
Judge blocks federal officials from contacting tech companies
Senate appoints former NSA official as head of US cybersecurity agency Mariella Moon @mariella_moon A former NSA and White House official has been appointed to lead the Cybersecurity and Infrastructure Security Agency (CISA) at a time when ransomware and other kinds of cyberattacks are on the rise. The Senate has named Jen Easterly … Continue reading Judge blocks federal officials from contacting tech companies
How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs by Bryan Karas , June 23, 2023 The first half of 2023 was, to put it bluntly, a bloodbath for layoffs in the world of major marketing platforms (most significantly Meta, Alphabet, and Amazon). At the same time, those companies, specifically Meta and … Continue reading How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs
Tech layoffs keep coming. Here’s how hiring managers should respond
By Pavithra Mohan Even with summer upon us, there are few signs that companies have stemmed the flow of layoffs that have rocked the corporate world for the past year. In fact, the tech industry seems to be setting new records: This year, employers have cut 200,000 jobs and counting, according to Layoffs.fyi, far … Continue reading Tech layoffs keep coming. Here’s how hiring managers should respond
Amazon’s Echo Dot is down to $28, plus the rest of this week’s best tech deals
Everything you need to know about Amazon Prime Day 2023 Valentina Palladino @valentinalucia This year’s Amazon Prime Day is likely right around the corner, so it’s a good time to start thinking about the things you’ll want to look for once the deal wave hits. Everything from gadgets to clothes to household necessities … Continue reading Amazon’s Echo Dot is down to $28, plus the rest of this week’s best tech deals
All the big tech layoffs of 2023
Spotify is laying off 200 employees from its podcast division Jon Fingas @jonfingas Spotify isn’t done with layoffs this year. The company is cutting 200 jobs in its podcast division, or about 2 percent of its workforce, as part of a “strategic realignment.” Spotify is moving to a more “tailored approach” that optimizes … Continue reading All the big tech layoffs of 2023
Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts
By Laya Neelakandan May 18, 2023 In an unsigned opinion on Thursday, the Supreme Court declined to reinterpret a law that protects social media companies from being held responsible for their users’ posts, effectively dealing a victory for the tech platforms. The law, known as Section 230 of the Communications Decency Act, protects platforms … Continue reading Supreme Court bolsters Section 230, shielding tech platforms from liability for harmful posts