Horizon’s Night Market Names CD&TO, Expands Data/Tech Team by Joe Mandese @mp_joemandese, August 21, 2023 Three years after launching pure-play ecommerce unit Night Market, Horizon Media is expanding its team, adding a Chief Data & Technology Officer and making several other senior appointments. Kyle Csik joins as CD&TO from S4 Capital, where he was vice … Continue reading Horizon’s Night Market Names CD&TO, Expands Data/Tech Team
Google: What Is A Red Team? by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2023 Google now has a red team charged with testing the security of artificial intelligence (AI) systems by running simulated but realistic attacks to uncover vulnerabilities or other weaknesses that could be exploited by cybercriminals. Red teams are known as groups of … Continue reading Google: What Is A Red Team?
Marketing leaders must think about how to future-proof their teams, and it’s not just about AI. Ruben Ugarte on May 5, 2023 Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is … Continue reading Designing the marketing team of the future
3 Master HR Tips for Sales Team Management Pratisrutee Mishra / 02 Apr 2023 What does it take to build, manage, and develop a sales team? It takes a lot of patience and problem-solving abilities. Sales management is not an easy job, nor is sales recruitment. At least not as easy as it seems … Continue reading 3 Master HR Tips for Sales Team Management
The Best Sales Performance Process for a Winning Sales Team Pratisrutee Mishra / 22 Mar 2023 The significance of sales enablement has been in question ever since an increase in the technological competition in the sales industry. But do you think that ensuring the uniform striving of capable employees in the sales team will … Continue reading The Best Sales Performance Process for a Winning Sales Team
The art of building a winning MOps organization. Megan Michuda on March 10, 2023 Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, … Continue reading Moneyball your marketing ops team
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
By Dave DuBois February 16, 2023 Ever feel like you’re in too many meetings? You’re not alone: 92% of employees consider meetings costly and unproductive, according to the Harvard Business Review. Now, many organizations are trying to cut down on the meeting clutter. In a dramatic step to improve productivity, Shopify went … Continue reading Saying no to meetings made my team more productive. Here’s why
How To Build A Strong Sales Team In Asia by Alex Yelenevych , February 7, 2023 Expanding to a new market is always challenging, especially if the local culture differs from your native country’s. My company comes from Ukraine, and we’ve been operating in European and American markets for many years. Still, it didn’t prepare … Continue reading How To Build A Strong Sales Team In Asia
By Aytekin Tank January 26, 2023 With layoffs looming because of the current economic climate, many employees are concerned with losing their jobs—and they have a right to worry. There have been significant layoffs, especially in the tech industry. According to The Economic Times, these dismissals are giving workers sleepless nights. The macroeconomic uncertainty … Continue reading 4 ways automation can help your team succeed—rather than replace workers
