Tag Archives: Sweating

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. Pauline Jakober on October 3, 2017   In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expensive, in fact, that … Continue reading Beat high-cost paid search clicks by sweating the details