Tag Archives: Summary

How to Write a Winning Executive Summary — Er, Briefing

Business Productivity

Keith Norrie October 11, 2021 Executives don’t want to be summarized. They want to be briefed, which is what your executive summary needs to do. While common terminology is “executive summary,” approaching it as an executive briefing will put you in the proper persuasive mindset. It all tracks back to Dr. Tom Sant. Know him? … Continue reading How to Write a Winning Executive Summary — Er, Briefing →

A Comprehensive Email Marketing Summary

Email Marketing Strategy

Dildeep Singh August 24, 2020 Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What … Continue reading A Comprehensive Email Marketing Summary →

The E Myth Summary: How to Create a Business That Won’t Fail Immediately

Business Security

Ben Mulholland — October 19, 2018 — October 19, 2018 When Michael E. Gerber gives you advice for starting a business you listen to it. With a career spanning over 40 years and working with hundreds of thousands of companies worldwide, Gerber’s expertise is invaluable to anyone looking to start their own venture. Lucky for … Continue reading The E Myth Summary: How to Create a Business That Won’t Fail Immediately →

Hook Your Reader With A Compelling, Searchable LinkedIn Summary Section

LinkedIn

Virginia FrancoSeptember 10, 2015 Don’t lose your reader by skimping on this most commonly-read section. Few LinkedIn readers realize that after the headline, the Summary section is the second most widely-read section on a LinkedIn profile. Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM … Continue reading Hook Your Reader With A Compelling, Searchable LinkedIn Summary Section →

5 Tips To Hook Your Reader With A Compelling LinkedIn Summary Section

LinkedIn

Virginia FrancoAugust 10, 2015 Did you know that after the headline section LinkedIn is the second most widely-read section on your profile? Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM LINE? If you don’t hook the reader with a persuasive Summary Section your chances … Continue reading 5 Tips To Hook Your Reader With A Compelling LinkedIn Summary Section →

How To Write A Killer LinkedIn Profile Summary In 5 Easy Steps

Career Development

Jessica MehringMarch 23, 2015 LinkedIn is so much more than an online resume. It’s a place to connect with industry insiders and customers. It’s a place to scout leads and seek business opportunities. Your summary is the front door to your LinkedIn profile. It’s the first thing people read through after landing on your profile … Continue reading How To Write A Killer LinkedIn Profile Summary In 5 Easy Steps →

Summary of 2014’s Google Algorithm Changes (Infographic)

Social Media Utilization

Wojtek MazurFebruary 9, 2015 Last year came and passed just like the years before, leaving behind a trail of significant algorithm updates and changes. Some of them were major and completely unexpected (removing authorship markups readily comes to mind); while many others were eagerly awaited and anticipated. One of such in particular is the Penguin … Continue reading Summary of 2014’s Google Algorithm Changes (Infographic) →

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