By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022 The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success
Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success by Ashley Cooksley , July 29, 2022 Too often, marketers undervalue the power of genuine connections, instead emphasizing straightforward ROI and stats they can cite. Sometimes brands forget that they’re dealing with—or rather, speaking to—real people living their everyday lives. People use social media for … Continue reading Creating Genuine Human Connections Is ‘Unspoken’ Secret To Marketing Success
4 Ways to Build a Culture of Project Success Gus Cicala / 18 Jul 2022 When contemplating the consequences of project failure, people usually think of the budget, which is warranted. A 2021 PMI survey found that, on average, poor project performance can waste 9.4% of a company’s investment. Although that’s concerning, it’s far from the … Continue reading 4 Ways to Build a Culture of Project Success
How to be sure you’re in the driver’s seat, not the vendor. Gene De Libero on June 22, 2022 There are many reasons marketing technology fails to deliver on its promise. Among the biggest are the questionable tactics of some vendors’ sales teams and customers who aren’t prepared for them. What follows is a way to … Continue reading 5 steps to martech stack success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. Corey Patterson on June 21, 2022 The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech … Continue reading Why clean data is key to organizational success
By Dr. Lindsay Henderson May 28, 2022 The past few years have been a whirlwind—and it’s not over yet. Not only are we now officially in year three of the pandemic, but we are witnessing troubling global events unfold in front of our eyes. While everyone is unique in how they manage through … Continue reading 3 ways to change your mindset for success and happiness
How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022 Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
