Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. Steve Petersen on January 13, 2025 Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit … Continue reading Why career diversity drives martech team success
Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen. Milton Hwang on December 20, 2024 In a recent presentation for students at the University of Wisconsin-Madison, I encouraged them to expand the scope of their AI usage beyond … Continue reading Why DIY experimentation is critical to AI success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. Alexander Melone on December 12, 2024 About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your … Continue reading Why syncing email and SMS is critical to marketing success
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. Angelina Eng on November 5, 2024 In recent years, attention measurement became a key focus for advertisers and their ad agencies, as they seek to predict and optimize outcomes. The concept is straightforward: … Continue reading Can attention really drive campaign success?
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success
September 22, 2024 5 questions to help you discover your own story of success Simply asking ourselves these questions increases the likelihood that we will find our way to meaningful answers. BY Yonason Goldson You’re on vacation, strolling through a small European town. Your senses feast on the blueness of the sky, the texture of the clouds, … Continue reading 5 questions to help you discover your own story of success
August 18, 2024 Make this simple mindset shift to reject negativity and stay focused on success A positive mindset shift can literally change our perception of reality. BY Yonason Goldson We all love the summertime. The long days.?The warm evenings.?The wind in the trees.?The opportunity to visit faraway places. We love the summer until everything we love … Continue reading Make this simple mindset shift to reject negativity and stay focused on success
July 15, 2024 Why tailoring strategic communication is key to startup success This VC learned some key lessons in messaging after giving presentations to four different groups—including a sixth grade class and a team at Amazon Web Services. BY Adi Gozes I recently gave presentations about venture capital to four different audiences—my child’s 6th-grade class, university … Continue reading Why tailoring strategic communication is key to startup success
June 11, 2024 If you think failure is the secret to success, you’re wrong. Here’s why According to psychologists, failure doesn’t actually make you stronger—and that perception can even be damaging. BY Shalene Gupta When we fail, we tell ourselves there’s a silver lining: that failure is a necessary stepping stone for success. Thomas Edison wrote … Continue reading If you think failure is the secret to success, you’re wrong. Here’s why
