Paul Morris — April 26, 2019 Follow @SuperbDigital — April 26, 2019 Every website will have at the very least a semblance of structure, but it’s telling just how few people put any thought into website structure either before or after they’ve built their website. And yet, site structure is one of the fundamental building … Continue reading An SEO Guide to Website Structure, Content Silos & URL Architecture
Rick Goodman — February 24, 2019 Follow @DrRickGoodman — February 24, 2019 I’ve written before about the importance of having the right morning routine—but today, I want to pan back and talk about something even more basic: Simply put, the way you structure your days can have a big impact on your productivity. It’s not … Continue reading Structure Your Days for Maximum Productivity
Jonathan Alonso — September 25, 2018 — September 25, 2018 Technical SEO is an important aspect of search engine optimization. In fact, I have personally engaged in technical SEO that has resulted in about almost a 50% change in rankings just by focusing on your on-page to do list. In this article, I will specify … Continue reading URL Structure & SEO
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Sam Welch on August 2, 2018 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping … Continue reading How to structure your email program to retain customers
Esther Cohen — July 17, 2018 — July 17, 2018 Scalable growth is growth that can be scaled and sustained without a negative impact on the quality of your services. Achieving it requires structuring your agency to streamline operations and prioritize scalability. Of all the challenges you’ll face when running an agency, few are as … Continue reading How to Structure Your Agency for Scalable Growth
Jesse Kook — December 20, 2017 Follow @theworkinghuman — December 20, 2017 Free-Photos / Pixabay Regardless of culture, industry, occupation and business model, all organizations must have a structure that consists of a logical division and coordination of work to be successful. It must make sense to employees and provide clear expectations, direct manager/employee reporting … Continue reading The Importance of Structure in a Performance-Based Culture
Making big changes to your website structure? Columnist Dave Davies shares a data visualization method that can help you predict what effect your proposed site structure changes will have on SEO performance. Dave Davies on December 14, 2017 In our last article, we looked at some interesting ways to visualize your website structure to … Continue reading Visualizing your site structure in advance of a major change
Ivan Ivanov — November 20, 2017 — November 20, 2017 Globalization is one of the biggest milestones for almost any type of business. Running a multi-national brand, you’d be able to tap into the global market, maximizing your reach and profits. And similarly to other business-related matters, the digital age we live in has made … Continue reading How To Use The Region-Based Page Structure Of Facebook Global Pages
Lindy Tolbert — October 26, 2017 — October 26, 2017 It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different … Continue reading How to Structure Your Optimization and Experimentation Teams
Warren Knight — September 19, 2017 Follow @warrenknight — September 19, 2017 .I was recently delivering four social media workshops at the International Jewellery Show over two days, and after helping entrepreneurs go through a digital Transformation, I had more than one person ask me about websites and in particular; URL structure. After building several … Continue reading 7 Best Practices For The Perfect URL Structure
