Michelle BizzellFebruary 21, 2015 When someone clicks on your ad, they begin a journey to becoming your customer. But ads don’t lead to homepages anymore. They (should) lead to landing pages. And landing pages are about conversions. You want them to fill out a form for a free trial, sign up for an email list, … Continue reading How Strong Message Match Can Save Your Bounce Rate
YouTube’s head of content says the video giant has seen 50% annual growth in views for the last three years and that there’s plenty of room in the market for other players. Martin Beck on February 18, 2015 Online video is so hot right now, but YouTube, the grandfather of the industry, isn’t worried about … Continue reading YouTube Says Growth Is Still Strong Despite Push From Facebook (DD)
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
