Tag Archives: streaming

Mobile To Give Live Streaming, Video Targeting A Boost

Mobile To Give Live Streaming, Video Targeting A Boost by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week. … Continue reading Mobile To Give Live Streaming, Video Targeting A Boost →

An introduction to streaming analytics for marketing and customer engagement

Analytics

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement →

Getting Started with Facebook Live Streaming

Facebook Live

by Gavin Hammar Follow @SendibleOctober 22, 2016 Alexey Boldin / Shutterstock.com Video is no longer the preserve of big brands with expensive hardware and software. Smaller businesses and individuals have been getting involved since early last year, which is why video streaming is set to explode in the next 12 months. Streaming video live is … Continue reading Getting Started with Facebook Live Streaming →

Keeping it Safe, Legal and Ethical on Live Streaming

Marketing Tools

by Samantha Martin Follow @Socially_SamOctober 10, 2016 The more live streaming evolves and the more I watch, the more I want to bang some people’s heads against a brick wall and have a serious word with them. What I see becoming major issues with live streaming is that the masses of the online uneducated think … Continue reading Keeping it Safe, Legal and Ethical on Live Streaming →

11 Ways to Use Facebook’s 24-hour Live Streaming for Business

Facebook Live

by Aju Jacob July 29, 2016July 29, 2016 Facebook Live – the social media giant’s live video streaming platform – recently launched Continuous Live Video, a 24-hour live streaming service. Previously live streams were limited to 90 minutes, but with the launch of this new service, it is possible to have much longer videos. The … Continue reading 11 Ways to Use Facebook’s 24-hour Live Streaming for Business →

Live Video Streaming: Why It Could Be a Massive Time Waster for Business

Video Marketing

by Don Purdum June 9, 2016 Follow @donpurdumJune 9, 2016 There is a lot of buzz around live video streaming and for good cause. People love to consume video. The question is this; is live video streaming the best marketing option for your business, audience and customers? Before you pursue live video streaming as a … Continue reading Live Video Streaming: Why It Could Be a Massive Time Waster for Business →

Live from your brand: streaming video and the new consumer connection

Video Content

With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection →

25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps

Branding In Social Media

by Eric Siu April 28, 2016April 28, 2016 What is Periscope? As you have probably heard by now, Twitter has released a new video sharing app for mobile devices. It’s called Periscope and it’s similar to the already-existing Meerkat streaming app, but with the addition of a few special features that its competitor lacks, such … Continue reading 25 Brand-Building Ways to Use Periscope – Twitter’s Live Streaming Video Apps →