By Mickie E Kennedy, Published November 2, 2014 Your product has, quite possibly, one of the smallest possible customer bases. You love every single one of your customers and wouldn’t trade them for the world, but your product isn’t going to take the world by storm anytime soon. You accept this and are … Continue reading Public Relations Strategies For The Nichiest Of Niches
By Larry Kim, Published October 17, 2014 I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue … Continue reading 6 Lead Generation Strategies From Fast-Growing Startups
By Ginger Shimp, Published October 14, 2014 My son is an only child and when he was five or six years old, we would arrange playdates with other kids so that he wouldn’t be lonely. These playdates were so important to him that he would studiously prepare. Not only would he line up the toys … Continue reading Marketing Strategies Need Honesty To Succeed
Great advice usually isn’t sexy. Ask some of the world’s most successful entrepreneurs about the best advice they ever received and they’ll say things like: “Make your own luck.” “Say no to almost everything.” “Invest in relationships.” It’s great advice – profound even – but not exactly sexy. You were hoping they’d say something mind-blowing, … Continue reading 3 Seriously Undervalued Email Marketing Strategies
It’s a noisy world, your marketing resources and headcount are limited and in some cases, you’re still defining who your customers are. “What’s on the critical short list and what can we pushback till later?” Four key marketing strategies are essential in today’s always on world: web site design, jettisoning old school SEO, content strategy … Continue reading Four Critical Marketing Strategies for Growing Your Business
Successful branding is a process that involves a lot more than creating a distinctive logo or graphic element. When you think about your brand, you really need to consider how you deliver your message, your credibility, how you emotionally connect with your audience, how you motivate the buyer – all in order to build solid … Continue reading When Strategies Fall Flat: 3 Overlooked Ways To Improve Your Marketing Strategy
Marketing has shifted from a static PR driven world to digital. Your biz has to be digitally competent to survive in today’s tech drenched world. The web is littered with lousy domain names: how to avoid this fate. Great domain names blend creativity and have finite attributes. A brandable domain has to work across social … Continue reading 3 Critical Digital Strategies Your Business Must Have To Succeed
Social media can serve as a gateway for high quality leads. Businesses often underutilize the power of social media in generating vital leads and spend a lot on other channels of digital marketing in source of leads. Social media is an interactive platform for connecting with people so as to exchange, create and share information … Continue reading 7 Key Strategies to Generate More Leads from Social Media
Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
Knowledge management and advanced analytics are two of the developments that promise to change how field service organizations operate. Organizations that grasp how to leverage these changes stand to drive efficiencies, improve customer service and boost profits. Below are seven must-watch strategies that will alter how mobile workforces do business. 1. Increased Leverage of Mobile Apps As mobile apps flood the marketplace, field workers … Continue reading 7 Key Strategies Impacting the Mobile Workforce
