Tag Archives: Strategies

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Ad Campaigns

Melysa Chong August 23, 2020 In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. … Continue reading Tips to Implement Awareness and Conversion Campaign Strategies in Harmony →

Great Leaders are Made, Not Born: 4 Strategies for Becoming a Better Leader

Leadership Skills

Paul Keijzer August 12, 2020 One of the most often-asked questions about leadership is: Are leaders born or made? Research suggests that leadership is about one-third born and two-thirds made. No matter which industry do you belong to – business, sports, politics or some other – the ability to effectively motivate and lead a group … Continue reading Great Leaders are Made, Not Born: 4 Strategies for Becoming a Better Leader →

Positioning: 5 Strategies to Stand Out From Your Competitors

Competition Strategies

Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors →

The 5 Ultimate Social Entrepreneurship Strategies for Startups

Entrepreneur Tools

Deryck Jordan July 14, 2020 Social movements that gain momentum occasionally “trickle up” into corporate America. When that occurs, business leaders may feel compelled to engage in corporate activism. Around the globe, companies have recently reckoned with the Me Too, Fridays for Future and Black Lives Matter movements. While such reactive measures may be commendable, … Continue reading The 5 Ultimate Social Entrepreneurship Strategies for Startups →

Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media

Social Media Marketing

Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media →

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Financial Services

Brian Johnson July 10, 2020 Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to … Continue reading 4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience →

9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget

Leads Generation

Erika Giles July 8, 2020 The marketing strategies you begin using when your business is a startup determine the growth your business will have. To make sure you have steady growth, you need to create a marketing budget and allocate funds to the right marketing channels that attract customers to your business and create a … Continue reading 9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget →

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