Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution
Looking back at the changes forced on B2B and consumer marketing strategies. Kim Davis on October 15, 2020 “It has been a strange year, because there are bright spots. We’ve gotten a tremendous tailwind for our business, because people are moving online and learning about new marketing strategies. But at the same time, this is … Continue reading What a long, strange year in digital marketing
Martin Jones — March 23, 2020 With many schools closed, sports seasons suspended and the likes of restaurants, bars, movie theaters, gyms and all non-essential shops hovering between restricted and closed, we’ve all found ourselves very suddenly thrust into a new paradigm – a new way of working, living, and communicating. We’re now working from … Continue reading Maintaining Agency Life & Business in These Strange Times
by Kevin Ho Follow @mayoshrimpOctober 6, 2016 Something weird happens to someone when they watch an entire season of a show over a weekend. You can start seeing things… Strange things… This happened to me when I recently watched all 8 episodes of the Netflix series, Stranger Things in a single day. (No judging!) Now … Continue reading 4 Strange Things To Optimize Landing Page Conversions
Police riot gear. Welders. Inflatable animal toys. By Ainsley O’Connell Even after its record-setting $25 billion IPO on the New York Stock Exchange, Chinese conglomerate Alibaba Group remains something of an enigma to many Americans. With a broad portfolio of online properties that range from eBay-style e-commerce to tech-enabled financial services, it’s hard to define … Continue reading Inside The Strange And Disturbing Listings On Alibaba.com
