Tag Archives: Storytelling

3 Storytelling Techniques for Business Transformation

Corey Blake September 19, 2020 Every leader is an artist, using their business to tell the story of a world they wish to see. When we explore and share our stories, we can leverage them as beacons to attract our most ideal customers and build a stronger narrative in branding our businesses. The Benefits of … Continue reading 3 Storytelling Techniques for Business Transformation →

Storytelling: What Every Startup Can Learn from Nonprofit Marketing

Marketing Strategy

Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing →

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Storytelling

Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020 →

How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry

Startup Success

Ana Gotter — January 17, 2020 Sometimes, brands are lucky enough to come up with a new spin on a product that’s so significant they don’t have trouble making a name for themselves. Others, however, are forced to break into an industry with so many big, established names for simple products that it’s hard to … Continue reading How Web-Based Startup Harry’s Used Storytelling To Shake Up the Men’s Razor Industry →

Soapbox: Here’s why B2B should get better at episodic storytelling

B2B Engagement

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling →

Incorporate Visual Storytelling into Your Website

Storytelling

Mikel Bruce — August 14, 2019 Follow @TinyFrogTech — August 14, 2019 A good story draws you in, even if it is set in a different era, or a different culture. Visual storytelling in web design does the same thing. It draws the audience in through visual elements, turning your business into a relatable, familiar … Continue reading Incorporate Visual Storytelling into Your Website →

Storytelling on Instagram

Instagram Tools

Sahail Ashraf — August 11, 2019 — August 11, 2019 Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. … Continue reading Storytelling on Instagram →

The Value of Storytelling in Email Marketing

Storytelling

Dori-Jo Bonner — July 29, 2019 — July 29, 2019 In the beginning, once upon a time and in a galaxy far far away… The art of storytelling is as old as time itself. For as long as there have been people, there have been stories. Good stories get passed down from generation to generation. … Continue reading The Value of Storytelling in Email Marketing →

Here’s why truth in brand storytelling matters

Storytelling

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters →