Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites
Liz Bardetti — February 22, 2018 — February 22, 2018 A 2017 survey unveiled that 85% of employees believe US organizations undervalue empathy, which is a 5% increase from 2016. Fewer than half of those employees rated their companies as empathetic. And research continues to show an increase in consumers’ interest in purchasing through ethically-minded … Continue reading Sharing Your CSR Story with Internal & External Stakeholders
Virginia Franco — February 6, 2018 Follow @VAFrancoResumes — February 6, 2018 As a career storyteller and executive resume writer, my favorite part of the resume consultation is hearing the fascinating journeys of others. I got the opportunity to hear the story of Drew, a 3X successful career changer who’s career path has included moves … Continue reading The True Story of a Successful 3X Career Changer
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
Dave Sutton — December 13, 2017 — December 13, 2017 Let the CMO and the marketing team figure out the story. Right? Many CEOs don’t spend much time thinking about their brand story. As a CEO, it’s easy to get caught up in the day to day fires that need fighting- it’s why we hire … Continue reading Why Does Your CEO’s Story Matter?
Virginia Franco — November 13, 2017 Follow @VAFrancoResumes — November 13, 2017 geralt / Pixabay Because everyone’s career stories are unique, the answer to “how to write an executive resume” is not simple. What I can say definitively is my clients hired into SVP and C-Suite roles are able to successfully convey that their experience … Continue reading Looking to Land an Executive Role? Make Sure Your Career Story Focuses on These 3 Areas
Senko Duras — October 3, 2017 — October 3, 2017 Surviving in the world of online content is no easy feat. Thriving in this world is a Herculean task, and each success has the rest of us wondering how and why. It seems impossible, yet it happens. When it comes to going viral, the Pareto … Continue reading The Not-So-Special Story Behind How To Go Viral – Why These Brands Did It Right
Dave Sutton — September 12, 2017 — September 12, 2017 How well is your organization attracting and keeping top talent? If you’ve been trying to build your staff as a recruiter, hiring manager, business owner, or in an HR leadership position, you’ve most likely had some trouble. Let’s be honest with ourselves… a lot of … Continue reading Your Brand Story: The Secret Weapon in the War for Talent
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy. Peter Minnium on September 8, 2017 The sole predictive factor for the success of Super Bowl ads is the degree … Continue reading Storytelling for action: Why brands need to tell a complete story
Rachel Foster — June 12, 2017 Follow @CopywriterTO— June 12, 2017 Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads into customers. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies the most effective type of content. Meanwhile, … Continue reading 3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story
