Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019
Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018 ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)
Augustus Franklin — December 6, 2016 Follow @augfrank— December 6, 2016 I have an old metal torch at my house that has been in my family for longer than I can remember. It died last year after more than two decades of faithful service. I still keep it around so I don’t have to lie … Continue reading Figuring Out Why Your Business Stopped Growing
Brooke BallardMay 20, 2015 If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. More on that later … And I think this topic is ripe for conversation. Debate even. … Continue reading If You Stopped Publishing Your Social Content, Would Anybody Notice?