There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all. Scott Rayden on October 1, 2015 If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital … Continue reading 15 Digital Marketing Myths CMOs Need To Stop Believing
James ClearSeptember 22, 2015 How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about? For example: the nightly news cycle of local crimes, the endless stream of Facebook and Twitter updates, celebrity gossip, reality TV shows, Buzzfeed articles. The list goes … Continue reading Stop Overdosing on Celebrity Gossip, The News, and Low Quality Information
Tor RefslandSeptember 22, 2015 You want to build your online profile, right? Because you KNOW that you need to be present on social media in order to do so. The only problem is that whenever you log on to your social media accounts… you BLACKOUT. When you wake up a lot of time has passed, … Continue reading 4 Things You Need to Stop If You Want To Be Productive on Social Media
Michelle BrammerSeptember 21, 2015 It’s touted that advertisers waste $ 6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices … Continue reading Who Commits Online Advertising Fraud and How to Stop It
Vishnu SupreetSeptember 17, 2015 Spam can become a really big problem when you are running a WordPress website or blog. Even under normal circumstances, without even attempting to make your blog popular, your website is likely to receive traffic from automated bots, scrapers and crawlers. Almost 61.5% of all web traffic is non human as … Continue reading How to Stop Spammers On Your WordPress Site
Margot da CunhaAugust 26, 2015 Have you ever bought a house? I have not, but I’ve recently learned a lot about the process, and man, oh man is it complicated. From finding the right real estate agent and obtaining a mortgage to bidding wars, home inspections, and appraisals. If you’re not well-informed, cautious, and diligent … Continue reading 3 No-Brainer Ways to Stop Wasting Your AdWords Budget
There’s no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it’s time for marketers to stop the deluge and instead raise the creative bar. Patrick Armitage on August 25, 2015 So many messages. So many tweets. So many blogs. So many Instas. So little time. It’s hard times out … Continue reading Stop Our Exclamation Point Addiction!
The growth of the Internet of Things is bringing marketers unprecedented opportunities, says columnist Kevin Lindsay. But he warns it also increases the likelihood of getting it wrong. Kevin Lindsay on August 24, 2015 Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. … Continue reading Stop The Interruptions! Marketing In The Age Of The Always-On Consumer
Chris WardenAugust 24, 2015 Three months ago, a young tech startup in San Antonio began mining data to improve their marketing efforts, products and services. The fruits of their labor – a rag-tag collection of reports and documents – lay strewn across their desks and laptops. They thought all the answers were right there, everything … Continue reading Stop Being a Victim of Analysis Paralysis – Just Do It
Josh AmesAugust 23, 2015 Remember when Facebook was fairly new and experiencing lots of growing pains? It seemed like every other month, you’d be complaining about the newest Facebook design. (For a look back, check out Mashable’s evolution of Facebook profiles.) Whether you think Facebook’s redesigns were warranted, there’s a lesson to take from the … Continue reading Growth Driven Design: Stop Redesigning Your Website Every 3 Years!
