DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
By Chris Stokel-Walker August 02, 2023 The generative AI revolution has a dirty little secret: its cost, both in monetary terms and the impact on the environment, is huge. OpenAI CEO Sam Altman has previously said that GPT-4, the large language model (LLM) underpinning the premium version of ChatGPT, cost $100 million to train. … Continue reading We still haven’t cracked the code on making generative AI any more efficient
Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users
By Sam Becker July 05, 2023 With companies like Cava Group and Savers Value Village hitting the public markets in recent weeks, it may feel like IPOs are seeing a resurgence after seemingly going dormant for the past year or so. But the most recent Global IPO Trends report from EY, which covers the … Continue reading The IPO market is still down, but EY says an upswing could finally be on the way
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it
By Jared Lindzon June 22, 2023 Many assumed that a more precarious economic outlook would bring resignation levels back to pre-pandemic norms. Instead, inflation and recessions fears seem to be inspiring more workers to switch jobs. When the economy takes a turn for the worst, quit rates tend to drop dramatically, as they did … Continue reading The Great Resignation still isn’t over
With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4
Bing Adds Voice To Chat, Consumers Still Don’t Get It by Laurie Sullivan @lauriesullivan, June 11, 2023 Bing users on desktop can now talk to the chatbot and it will rely audibly. Microsoft has rolled out voice support for the search engine’s chatbot on the Edge browser for desktop. It is based on generative artificial intelligence (GAI). … Continue reading Microsoft Adds Voice To Bing Chat, But Consumers Still Don’t Get It
By Sam Becker May 31, 2023 The economy simply won’t quit—even as 3.8 million workers voluntarily did in April. The latest Job Openings and Labor Turnover Survey (JOLTS) report was released by the Bureau of Labor Statistics on Wednesday, which showed that there were 10.1 million job openings last month, up from 9.7 … Continue reading Despite layoffs and looming recession fears, millions of workers are still quitting their jobs
Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023
