holiday America’s Still Hopped Up About Easter, Despite Rising Costs by Sarah Mahoney @mahoney_sarah, March 21, 2023 The National Retail Federation expects Easter-related sales to climb to $24 billion this year — a new record. That’s up from $20.8 billion last year, and the previous record of $21.7 billion in 2020. And while retailers like … Continue reading America’s Still Hopped Up About Easter, Despite Rising Costs
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies
By Christopher Zara February 17, 2023 Big Oil loves them. So does Meta. Even Norfolk Southern Railway is a fan. We’re talking about stock buybacks, the perennially popular practice of companies scooping up their own shares on the open market. Buyback programs can be a hit with shareholders and executives, but they’re controversial. In … Continue reading Stock buybacks are still all the rage, and company executives can’t stop talking about them
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
By Clint Rainey February 08, 2023 Adam Neumann and Andreessen Horowitz have shared the very first public details about the WeWork cofounder’s new residential real-estate startup, Flow. In footage released this week, he spoke for 53 whole minutes with Marc Andreessen and David Ulevitch, another partner at A16Z—Flow’s main financial backer, which has sunk … Continue reading Adam Neumann talked about Flow for a full hour, and we still don’t know what it is
Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’ by Joe Mandese @mp_joemandese, February 9, 2023 “Tonight Show” host Jimmy Fallon set the tone welcoming ad executives to NBCUniversal’s One23 developer conference Wednesday, referring to the company’s third annual tech conference as “Nerd Coachella.” “I wasn’t invited to the first two conferences, which … Continue reading Humans Still Rule, Woz Assures Ad Execs At NBCU’s ‘Nerd Coachella’
By Zachary Petit February 02, 2023 My breaking point came when I saw the headline for the 50th or so time: “Diabetes Is Not From Sweets! Meet the Main Enemy of Diabetes.” Only this time, instead of the usual imagery that ran below it—alien-looking insects, what appears to be a trio of eels, a … Continue reading The chumbox is still the dirty design secret of the internet
By Shalene Gupta February 01, 2023 On average, Black-owned businesses start with $35,000 in capital, compared to white-owned businesses, which start with $107,000, according to a McKinsey study. Yet Black-owned businesses could add a potential $190 billion to the economy, according to a new study by Shopify. Shopify interviewed over 500 Black entrepreneurs to understand … Continue reading Shopify: Black-owned businesses could add $190 billion to the economy but still struggle to get funding
Crypto scammers hack Elon Musk, Biden, Obama, and Kanye on Twitter Karissa Bell @karissabe Hackers promoting crypto scams took over a number of high-profile Twitter accounts Wednesday, including Bill Gates, Kanye West and Elon Musk, who has been a frequent target of would-be crypto scammers. Joe Biden’s account was also briefly taken over, as was … Continue reading Twitter engineers can still use ‘GodMode’ to tweet as any account, claims whistleblower
By Michael Grothaus January 17, 2023 Employers have cause for concern when it comes to Gen Z workers staying put, suggests a new report by the Oliver Wyman Forum. Among other things surrounding Gen Z, the report delves into the youngest working generation’s views on employment and what they seek to get out of … Continue reading Employers beware: Even your ‘loyal’ Gen Z workers may still be looking for another job
