Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery. John Horodyski on October 9, 2023 I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my … Continue reading Why we still need DAMs in our martech stack
Tag Archives: still
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour
By Sam Becker September 04, 2023 It’s been roughly a decade since a significant push to increase the minimum wage to $15 per hour caught traction nationwide. Now, with many states and cities around the country having instituted wage floors even higher than $15 per hour in recent years, it’s safe to say that … Continue reading Minimum wage map: As the Fight for $15 keeps evolving, these states still pay $7.25 an hour
GA4 is still stressing out marketers: Here’s why
Despite a year’s notice, a lot of companies put off the GA4 migration until the last minute. Now they’re trying to understand how to use it. Constantine von Hoffman on August 30, 2023 Having a tough time with the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? You’re not alone, says Alex Lirtsman, … Continue reading GA4 is still stressing out marketers: Here’s why
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023 Addressable TV is increasingly being combined with other media such as search and display to increase the efficacy of an overall campaign message. Data & Programmatic Insider recently spoke with Amy Leifer, DirecTV’s chief ad sales officer, to … Continue reading DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
We still haven’t cracked the code on making generative AI any more efficient
By Chris Stokel-Walker August 02, 2023 The generative AI revolution has a dirty little secret: its cost, both in monetary terms and the impact on the environment, is huge. OpenAI CEO Sam Altman has previously said that GPT-4, the large language model (LLM) underpinning the premium version of ChatGPT, cost $100 million to train. … Continue reading We still haven’t cracked the code on making generative AI any more efficient
Universal Analytics is still functional for most users
Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users
The IPO market is still down, but EY says an upswing could finally be on the way
By Sam Becker July 05, 2023 With companies like Cava Group and Savers Value Village hitting the public markets in recent weeks, it may feel like IPOs are seeing a resurgence after seemingly going dormant for the past year or so. But the most recent Global IPO Trends report from EY, which covers the … Continue reading The IPO market is still down, but EY says an upswing could finally be on the way
Most of you have Google Analytics 4 set up but are still learning how to use it
Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it
The Great Resignation still isn’t over
By Jared Lindzon June 22, 2023 Many assumed that a more precarious economic outlook would bring resignation levels back to pre-pandemic norms. Instead, inflation and recessions fears seem to be inspiring more workers to switch jobs. When the economy takes a turn for the worst, quit rates tend to drop dramatically, as they did … Continue reading The Great Resignation still isn’t over
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